In this insightful video, Prof. Prasad Naik shares the secret to marketing excellence: Unlocking Cross Media. By leveraging the power of performance marketing, content strategy, and conversion optimization, businesses can unlock new levels of ROI and brand management. Learn how to create a seamless marketing funnel, harness the power of a/b testing, and leverage marketing automation to drive results. Discover the importance of multichannel strategy, inbound marketing, and market analysis in driving business grow

🎯 Five Point ContraMinds Summary

• Why math models are reshaping marketing: and how they amplify creative thinking rather than replace it
• Media channels reinforce each other: the surprising reason you should invest more in your weakest media channels
• Beyond awareness: Why sales and margins are the only metrics that truly matter to the C-suite
• Breaking silos: How to structure marketing teams for both analytics and creativity
• Future-ready marketing: Orchestrating media, math, and creative excellence in perfect harmony

Connect with Prof. Prasad Naik: https://gsm.ucdavis.edu/faculty/prasad-naik
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Key Timestamps
04:03 - 08:44 How Did a Chemical Engineer Master Marketing?
08:44 - 14:11 The Secret to Mix Marketing Right
14:11 - 19:29 More Marketing Money For Less Effective Channels
19:29 - 20:32 Making Sense of Your Marketing Budget
20:32 - 25:19 Marketing: Short Term Wins vs Long Term Game
25:19 - 31:05 What Makes Mastercard’s Marketing Click
31:05 - 34:19 Getting Marketing Stakeholders to See Eye to Eye
34:19 - 38:28 Building Your Dream Marketing Team
38:28 - 46:43 Who Should Watch Marketing Spends?
46:43 - 51:29 The Power of Integrated Marketing Communication
51:29 - 55:28 Skills Future Marketers Must Possess
55:28 - 1:00:45 Accretive Effects of Cross Media Consumption
1:00:45 - 1:07:15 Co-founding the MSBA Course at UC Davis
1:07:15 - 1:12:57 What is Success?
1:12:57 - 1:13:45 Advice for Marketing Students
1:13:45 - 1:16:27 Best Advice Prof. Prasad Has Ever Received
1:16:27 - 1:21:04 Buddha, Chengis Khan, Shivaji, Dalai Lama & Schrodinger
1:21:04 - 1:26:04 What Prof. Prasad Believes That Other’s Seldom Do
1:26:04 - 1:28:31 Closing

About Prof. Prasad Naik
Professor Prasad Naik is a Chancellor's Fellow at UC Davis and co-founder of the Marketing Dynamics Conference who bridges marketing science and creative strategy through groundbreaking research. His work in integrated marketing communications and media optimization, published in prestigious journals like Marketing Science and Nature Reviews, has transformed how brands approach media allocation.

This episode was made possible by the great folks at ⁠MovingWalls⁠. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets.

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