Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust
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Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust
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このコンテンツについて
You’ll learn:
- Why everything we make important can become the anchor for ourselves and others, and why price is often the default anchor in sales.
- How anchoring influences buyers’ perceptions and why it’s not always about price but the value attached.
- Practical techniques to reframe objections, shift anchors from cost to value, and put decisions into better perspective.
- Real world examples from business and personal life demonstrating anchor shifts.
- The psychology behind anchoring bias and how assumptions can mislead us.
- How to anchor prospects on positive outcomes or cost of inaction rather than just sticker price.
- Why anchoring happens in seconds and why being aware is key to mastering influence.
- How salespeople can avoid common pitfalls by knowing when to anchor and when to listen.
- The role of Orchestrate in detecting and suggesting anchors, making neurostrategy actionable.
- A preview of the next STRATA topics: Transfer and Action, the final steps in moving prospects forward.
This episode is brought to you by Orchestraight, You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
Orchestraight, The straightest path to success.