Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability.

Discussion points in this episode:

• Learning how to fail…fast
• The death curve, and how to avoid it
• Why achieving an R number greater than 1 is crucial for subscription businesses

Mohsen Ghasempour, Group AI Director at Kingfisher - the retail powerhouse behind B&Q, Screwfix and Castorama - joined Rabie Laib, Senior Solutions Expert (EMEA) Chargebee and Katie Searles to discuss why retailers and subscription brands don’t have to build AI tools from scratch - and how they can make the most of existing systems.

Discussion points in this episode:

• Why “data is gold”
• Harnessing AI to build consumer-helping tools, and why Hello Casto is a game-changer for French DIY beginners
• Dealing with AI concerns
• And operating in an omnichannel world

Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton.

Discussion points in this episode:

• How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
• Why there needs to be a recognisable connection between collaborative companies
• Ways to avoid diluting your brand message
• How the fitness industry can deal with churn

Behind the microphones:

Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:

https://www.linkedin.com/in/richard-sale-3ba49a37/

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

• (00:00) - Tempo: 120.0