Do you know the difference between strategy and tactics? Most advertisers don’t—and it’s costing them millions.

Strategy is the long-term framework, the belief system that guides every decision and aligns with customer truth. It’s the diet, exercise, and daily habits that win the trophy year after year.

Tactics are the quick levers—discounts, headlines, PPC clicks—that create short bursts of response but fade just as fast. They’re good, but they don’t last.

In this episode of Todd Liles & The Wizard of Ads, Todd and Roy H. Williams break down the critical difference between the two and why you need both:

-Why strategy beats tactics in long-term advertising
-How to design campaigns that survive beyond a “limited-time offer”
-Why frequency, consistency, and truth create household-name brands
-The danger of chasing PPC “rented leads” vs. owning customer loyalty
-Why every business needs a strategist (your vamp) to win the show

Don’t gamble your budget on tactics alone. Learn how to build a media strategy that actually works.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard