This week on Strata Stories, Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals.

They dive into key strategies for growing your clinic, including:
1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals
2. How to leverage existing patients to build a powerful word-of-mouth network
3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationships

This explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear.

They unpack the challenges and opportunities of leading people well, especially when the stakes are high.

Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)

Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building.

They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection:

They also explore:
1. How to focus on real engagement instead of chasing empty metrics
2. Why great content without great distribution falls flat
3. How small, consistent actions today can create a powerful community tomorrow

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.