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Struggling to manage your business with scattered tags, endless spreadsheets, and Post-It notes? In this episode of Strategy with Sally, learn how to streamline your systems using the OmniWAY™ tagging method — a proven, heart-led approach to organising your contacts, automating follow-ups, and growing your business with ease. Discover how to create a smart, stress-free tagging system, simplify your CRM, and implement our 4-step tagging rules to boost productivity and customer engagement. Perfect for coaches, service providers, and small business owners ready to scale with systems that work.

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This quick tip comes from a powerful conversation with business strategist Branden Lark, featured in a previous full episode of Straight Talk with Sally.

In this bite-sized insight, Branden breaks down how to identify both direct and indirect competition — because it’s not just about who’s in your industry. You’ll learn how to use a radically honest SWOT analysis, shift into your customer’s mindset, and even do some good old-fashioned secret shopping to find your true edge.

Plus:

• How big brands drop the ball on customer experience

• Why stepping into your competitor’s funnel can give you a winning playbook

• What it really takes to stand out without spending more

Packed with strategy and straight talk, this one’s your shortcut to smart, standout marketing.

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Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
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Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!

Ready to scale smarter, not harder? In this episode of Straight Talk with Sally, we dive into Lifecycle Automation — the game-changing framework designed to streamline your sales and marketing, enhance customer experience, and set your business up for sustainable growth.

Sally breaks down:

• The 3 key phases of Lifecycle Automation

• What really happens at each stage of the customer journey

• How to create a connected system between sales and marketing

• A powerful (and budget-friendly) way to boost conversions — without needing more leads

If you're looking to simplify operations and scale with strategy, this episode is your roadmap.

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Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
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Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!

In this special excerpt from Straight Talk with Sally, we sit down with Crystelle Topatan—founder of the multi-award-winning business automation agency, Launchy—as she celebrates nearly a decade in business. With 24 years of experience spanning marketing and operations, Crystelle shares hard-won insights from her journey as a solopreneur to a tech industry leader.

We dive into choosing your own adventure in business, learning from setbacks, navigating imposter syndrome, and how values like gratitude can power personal and professional growth. From automation strategy to mindset mastery, this is an honest, energizing conversation you won't want to miss.

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Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
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Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!

Getting great reviews shouldn’t be a chore—or an afterthought. In this episode of Straight Talk with Sally, you’ll learn exactly how to automate the review process so you can consistently collect social proof that drives sales and builds trust, all while you sleep.

Sally covers:

• Why reviews matter more than ever (and how they boost conversions)

• The best times and triggers to request reviews automatically

• How to filter positive and negative reviews and respond with care

• Ways to showcase reviews on your site using widgets and QR codes

• How to turn glowing reviews into powerful referral opportunities

Whether you're a coach, consultant, or service provider, this episode gives you the strategy and tools to start collecting client feedback and testimonials on autopilot—without awkward follow-ups or missed opportunities.

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Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au

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OmniSAM YouTube: youtube.com/@omnisam
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!

In this episode of Straight Talk with Sally, we dive into one of the most powerful but overlooked areas of your business: onboarding. Discover why the first 30 days matter most, how to exceed expectations, and how to build a process that boosts retention and client satisfaction.

Sally shares:

• Why overdelivering early is the secret to long-term loyalty

• Behind-the-scenes strategies her team uses to “wow” clients

• How to gather and use client feedback to improve your onboarding

• Real talk on working with agencies and setting realistic expectations

Whether you're a seasoned coach or just starting, this episode will inspire you to rethink your onboarding and show up like a pro from day one.

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Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au

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Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!

Wondering why your posts get zero traction? In this episode, Sally breaks down how the algorithm works—and how to use evergreen content to stay visible without burning out.

You’ll learn:

• Why your content isn’t being seen

• What evergreen content is and why it matters

• 3 post types every coach needs: inspirational, motivational, and educational

• How to save hours using automation with OmniSAM

Perfect for coaches ready to grow with less hustle and more impact.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisam
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Stay ahead of the curve and make the most of OmniSAM’s powerful features—tune in now!