In this fourth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins shares how to use scarcity and urgency authentically to inspire action without feeling salesy or pushy. From limited-time offers and exclusive deals to countdown timers, early-bird specials, and limited spots, Sally explains how these tactics tap into the psychology of motivation and FOMO to drive faster decisions. You’ll also learn why honesty and transparency are essential when applying scarcity strategies so you maintain credibility while boosting conversions. Done right, creating urgency helps your audience act now—with confidence that they’re making the right choice.

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In this raw and unfiltered episode, Sally takes you behind the curtain of what it really looks like to prepare for a big launch. From turning off marketing for the first time in years, to navigating tough lessons about partnerships, equity, and team building, this is not your typical highlight reel — it’s the honest story of what happens when business gets messy.

You’ll hear:

• Why Sally hit pause on marketing (and how it impacted growth)

• The personal challenges of losing her mom and experimenting with a new business model

• The hard lessons she learned about equity, partnerships, and boundaries

• How bringing on the right integrator (Ash!) changed everything

• The “snowball effect” in marketing — and why consistency matters

• The exact numbers, goals, and ad spend behind her upcoming launch (“sexy math” included!)

✨ Takeaway: Success isn’t just about the wins — it’s about the lessons, the pivots, and building a business that feels sustainable. This candid episode is packed with transparency, vulnerability, and practical insight for anyone preparing for a launch.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this third episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into the power of social proof and how it builds credibility in your sales process. From testimonials and client reviews to detailed case studies, video testimonials, and even influencer endorsements, Sally shares practical ways to showcase real-world results that prove you deliver on your promises. Learn how to collect, organize, and display social proof across your website, marketing, and sales presentations to boost confidence in both your potential clients and yourself. By leveraging authentic feedback and success stories, you’ll build trust, strengthen your reputation, and give prospects the reassurance they need to say yes.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins