This week we’re celebrating six years in business – and two years of podcasting!

But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It is also about protecting your bandwidth, knowing your priorities, and giving yourself permission to evolve.

In this episode, I’m walking through six of the biggest lessons I’ve learned, including why engagement still matters more than being everywhere, why authentic marketing matters more than ever in a world full of AI-generated content, and why having the right people in your corner can change everything.

If you’re a small business owner or entrepreneur who has been feeling stretched thin, questioning your next move, or trying to grow your business without losing yourself in the process, this episode is for you. It is a personal and practical conversation about social media strategy, business growth, knowing your capacity, raising your rates, and building a business that supports the life you actually want.

Episode Highlights:

• Why engagement still drives growth, both online and offline
• The reminder that you do not have to be everywhere, but you do have to show up
• Why authenticity matters even more in the age of AI-generated content
• The difference between bandwidth and capacity in business
• Why some seasons are for growth and others are simply for survival
• The importance of surrounding yourself with honest, supportive people
• Why business owners need to stop underselling themselves and raise their rates
• How social media has changed and why owned marketing matters more than ever

Resources & Mentions:

• Connect on Instagram
• Strategy Sessions
• Consulting or VIP DayPackages
• Social Media Masterclass coming this summer
• Follow the Campaign on Instagram

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Podcast audio editing by Liz Chapman

What if the numbers you’ve been obsessing over are the ones that matter the least?

In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue.

We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conversation is a solid reminder that social media should be a supporting factor in your business goals, and not distract you from them.

If you’ve ever looked at someone else’s engagement and wondered if you’re behind, this episode will help you refocus on what really moves the needle and how to create content that leads to connection, trust, and ultimately, clients.

Episode Highlights:

• Why followers, likes, and comments are considered vanity metrics
• Why going viral does not always mean reaching the right audience
• The importance of creating content with purpose
• How to use calls to action that match your audience’s stage of awareness
• How to stop chasing validation and start posting for outcomes

Resources & Mentions:

• Follow Heidi on Instagram
• Join the waitlist for Heidi’s upcoming masterclass

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Podcast audio editing by Liz Chapman

Everyone wants more views, and more followers in the social media space.

So many business owners have said to me, “I want to go viral.”

Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy.

In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance of sustainable growth, meaningful engagement, and authentic content creation tailored to your specific audience, and the pitfalls of relying on viral content and why a strategy based on virality is not only unpredictable but also unsustainable.

Episode Highlights:

• Why virality shouldn’t be your primary goal.
• The importance of meaningful engagement and building real connections with your audience.
• Understanding why likes and followers don’t tell the full story.
• Tips and strategies how to create content that resonates with your specific audience.

Thank you for tuning in to "Stop the Scroll." Don't forget to subscribe and leave a review if you enjoyed this episode. Happy listening!

Resources Mentioned

Book a strategy session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Podcast audio editing by Liz Chapman