Stop Doing It All: The Hidden Cost of DIY in a Scaling Business
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Stop Doing It All: The Hidden Cost of DIY in a Scaling Business
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Are you still the one writing SOPs in your multi-six or seven-figure business? Then this episode is your wake-up call.
Melissa returns with a no-holds-barred look at the true cost of doing everything yourself—especially once you’re no longer a solopreneur. From million-dollar mistakes in the corporate world to time-sucking $10 tasks in your own business, Melissa unpacks how DIY can silently stall your growth, drain your energy, and leave money on the table.
You’ll learn:
- Why "just doing it yourself" may be costing you more than you think
- How perfectionism, control, and ego keep entrepreneurs stuck
- The real ROI of delegation—and what it means to lead at scale
- The three-step framework for delegating without micromanaging
- A practical five-day audit to uncover what you shouldn’t be doing anymore
If you're feeling overwhelmed, bottlenecked, or burnt out, this episode will challenge you to let go—so your business can grow.
🔁 Listener Challenge:
Track your tasks for five days. At the end of each day, ask: What could I have delegated—and to whom? Then start creating a strategy to clean your plate and elevate your role.
Connect with Melissa on Instagram: @Melissa_franks
Learn how to work with On Call COO: www.melissafranks.com