Are you stuck in the Markdown Mindset?

If your first instinct is to slash your price just to close the deal, you’re not alone—but you are leaving money (and confidence) on the table. In this episode of Fix This, Grow Fast, Genevieve Skory shares the truth about why discounting is killing your profits, attracting the wrong customers, and making you believe you can’t sell at full value.

From her days competing against national brands to creating boutique offers clients couldn’t resist, Genevieve walks you through the Markdown Mindset Makeover—three simple steps to make price irrelevant and start selling YOU instead of just your product.

Whether you’re in coaching, creative services, network marketing, or retail, these tips will help you raise your prices without losing sales while actually have more fun doing it.

What You’ll Learn in This Episode:

• Why constantly offering discounts is sabotaging your business.

• How to spot the Markdown Mindset and break free from it.

• Three steps to make price irrelevant:

  1. Sell YOU, not just your product.

  2. Differentiate your offer so it can’t be price-shopped.

  3. Position yourself as a trusted expert—not just another salesperson.

• Magic words that make your offer irresistible.

• Real-life examples for coaches, course creators, health and wellness pros, creative entrepreneurs, and product-based businesses.

RESOURCES MENTIONED IN THIS EPISODE:

Free Guide: Markdown Mindset Detox – Making Price Irrelevant.

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If this episode made you rethink your pricing strategy, share it with another entrepreneur who needs the confidence to charge what they’re worth. And don’t forget to subscribe and leave a review. It helps more business owners find these game-changing strategies.

• (00:00:01) - The Markdown Mindset
• (00:03:06) - Why You Can't Afford to Pay Full Price
• (00:04:32) - Why You Can't Compete on Price
• (00:08:37) - 3 Easy Steps to Making Price Irrelevant and Positioning
• (00:16:33) - How to Make a Safe Sales Pitch
• (00:21:39) - Most People Know The Magic Words
• (00:25:08) - A Markdown Mindset Detox