Are your Facebook ads falling flat—or worse, are you still just boosting posts and calling it a strategy?

In this episode, I’m joined by paid ads strategist and ChimeHouse Media founder, Megan, who breaks down what it really takes to run high-converting Facebook and Instagram ads in 2025. We dive into everything from ad strategy vs. boosting, how to grow your email list on autopilot, the actual steps to set up your Meta Business Suite properly, and how podcast hosts can use ads to increase downloads and visibility (without dancing on reels).

Megan also shares her favorite retargeting secrets, common ad mistakes that waste your budget, and why your messaging matters more than ever—especially now that Meta is leaning on AI to find your audience.

If you're burnt out creating content that doesn’t convert and you’re craving a smarter way to grow—this is your episode.

We cover:

• The #1 mistake most entrepreneurs make when trying to run ads
• How to stop wasting money on boosting posts
• Ads that grow your list and convert into sales
• Using Facebook ads to drive podcast downloads
• What Advantage+ is (and whether you should use it)
• The key to successful retargeting (even if you're new to ads)
  
  

Whether you’re just starting ads or want to improve what you’re doing, you’ll walk away with clarity, confidence, and a roadmap to get started.

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