Still Serena: Williams Sparks US Open Comeback Buzz, Radiates Confidence in Bikini, and Makes Waves in Business
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Still Serena: Williams Sparks US Open Comeback Buzz, Radiates Confidence in Bikini, and Makes Waves in Business
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Serena Williams has dominated headlines this week as buzz about her potential US Open return ignited the sports world. On July 18, Williams set off rampant speculation with an Instagram reel showing her confidently back on the tennis court. The video featured her sharp movement and signature power, set to Dr. Dres Still DRE and punctuated only by the phrase Still Serena. According to Marca, this brief clip, dropped six weeks before the US Open, has fans and commentators questioning whether Williams—who famously disliked the word 'retirement'—could stage a dramatic comeback at 43. While there’s been no confirmation from Serena or her team, her legendary resilience and six US Open titles ensure the story has legs.
Off the court, Williams also made waves on Instagram with a series of vacation posts. She turned heads lounging on a luxury yacht in a striking periwinkle blue bikini, her abs and self-assurance serenaded by her 18 million followers. Outlets such as Times of India and AOL spotlighted these photos, with fans and even Monday Swimwear celebrating her style and fitness. The timing of her workout selfies and toned look—one post simply saying Working out and working on my angles—had friends and fans fueling comeback rumors and internet discourse about her physique. Regardless of the chatter, Williams radiated confidence, frequently highlighting moments with friends and family, including a sweet video of her daughter Olympia adjusting her outfit during vacation.
On the business front, Williams made a headline-grabbing move by becoming the first-ever entrepreneur-in-residence at Reckitt, the British health giant behind brands like Lysol and Durex, as reported by AOL Finance. This role puts her at the center of mentoring startups focused on hygiene, maternal care, and health equity—fields where women and diverse founders are severely underfunded. Williams’s appointment coincided with the launch of Reckitt Catalyst, a 10 million pound initiative to boost 200 underrepresented founders globally. Her venture fund, Serena Ventures, recently announced raising its inaugural 111 million dollar fund and now counts over 14 unicorn companies in its portfolio, doubling down on overlooked sectors and deepening her biographical impact as a business force.
In a lighter moment, Williams celebrated the first anniversary of her clean beauty brand WYN Beauty at a high-profile LA event and told People she’s not planning any more major business launches, happily focusing on beauty, entrepreneurship, and family. Social media continues to go wild—not just about possible tennis comebacks, but her ongoing willingness to live joyfully and authentically. Everywhere she’s seen—on court, on yachts, or in the boardroom—Serena Williams remains the conversation.
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