Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives.

In this episode, we’ve conversed about:

• The strategic decision to separate a personal brand from a business brand after four years of growth
• How Powerhouse Writers evolved beyond individual coaching into a comprehensive ecosystem for writers
• Why personal essays and storytelling remain irreplaceable in an AI-dominated landscape
• The transformation from "scrappy" to "bold" through complete visual and strategic rebranding
• Building community that grows beyond the founder's daily involvement
• The importance of maintaining artistic identity while scaling a coaching business
• How nature metaphors and feminine energy shaped the new brand direction
• Creating space for both masculine drive and feminine flow in creative work

You can find out more about Paulette (she/her): www.pauletteperhach.com

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