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Stepping Into Sustainability and Mindful Shopping Habits with Desirée Dupuis of Voes & Co.
- 2025/02/25
- 再生時間： 49 分
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あらすじ・解説
Have you ever wondered how your everyday shopping decisions could help create a more sustainable world? Or felt overwhelmed trying to make more conscious choices in a world designed for instant gratification?In this episode, I sit down with Desirée Dupuis, founder of Voes & Co., a global vegan footwear brand revolutionizing fashion with next-generation plant-based materials. Having followed a vegan lifestyle for 17 years, Desiree shares how she turned her frustration with finding stylish vegan footwear into a mission-driven brand. We dive deep into practical strategies for mindful consumption, from the simple "24-hour rule" before purchasing to researching brands that align with your values. Desiree opens up about her journey creating beautiful designer shoes from innovative materials like cactus and corn leather, while we explore how every purchase is essentially voting with your dollar for the kind of world you want to see.Whether you're just beginning to think about sustainability or already committed to conscious living, this conversation offers both practical wisdom and inspiration for making more intentional choices.Key Talking Points:In this episode, we discuss…How Desiree's 2008 transition to veganism evolved from animal welfare concerns to environmental awareness, ultimately inspiring her to create Voes & Co. to fill the gap in stylish vegan footwear.Simple strategies like the 24-hour purchase rule, researching brand values, maintaining a "one in, one out" wardrobe approach, and considering a product's complete lifecycle.The concept that every purchase is a relationship with brands, and how supporting independent, women-led, mission-driven businesses creates meaningful impact at scale.The evolution from plastic-based vegan materials to natural alternatives like cactus and corn leather, prioritizing timeless designs over trends.Embracing progress over perfection, giving yourself grace while maintaining a long-term vision, and building community around shared values.Time Stamps:[2:30] Desiree explains how her vegan journey began in 2008 and evolved into a mission to create stylish, ethical footwear[5:15] Discussion on mindful consumption and taking time before purchasing to consider a product's end-of-life[9:40] The concept of waiting 24 hours before making purchases to avoid impulse buying[12:20] Strategies for maintaining a minimalist wardrobe, including the "one in, one out" rule[18:35] The importance of supporting independent, women-owned, mission-driven brands[22:10] How every purchase is a vote with your dollar for the world you want to see[24:50] Desiree shares the story behind Voes & Co. and her innovative use of plant-based materials[28:15] The long game of building community around conscious values[35:20] Discussion on spiritual practices that help maintain alignment with values[41:15] Insights on leveraging PR to share sustainability stories with major publicationsMentioned Resources:Cowspiracy Documentary (2015)"The 7 Habits of Highly Effective People" by Stephen R. CoveyDr. Joe Dispenza's Guided MeditationsMel Robbins' "Let Them" TheoryVegan Women's SummitVoes & Co. Footwear Made with Cactus Leather and Corn LeatherQuotable Moments:"The most sustainable thing we can do is buy nothing at all, but we are here to be human and enjoy this human experience, which includes good food, fashion, driving a vehicle, all these fun things." — Desirée Dupuis"Every time you make a purchase, you are voting with your dollars in the type of the world that you want to see." — Desirée Dupuis"Do you want to put your money towards a brand that is literally destroying the planet? Or do you want to put your money towards a brand backed by a conscious person who is doing everything they can to try to make the world a healthier place?" — Desirée Dupuis"People can only be mindful and conscious to the capacity that they really know and understand themselves." — Desirée Dupuis"The message I want to share is around grace. I think we all need a little bit more grace... do your best to be conscious and to be mindful, but be so graceful. Give yourself so much grace." — Desirée DupuisConnect with Our Guest:Connect with Desirée Dupuis and Voes & Co:Website: Voes & Co.Social(s): @voes_and_coConnect with Ashley Graham:Thank you for listening! Don’t forget to subscribe to my newsletter for more expansive content and stories here.Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on Instagram, Threads, and LinkedIn.If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform!Apple | Spotify Copyright 2025 – The Conscious Publicist® – All Rights Reserved