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Steel tariffs have officially arrived, and their impact is already reverberating throughout the metal building industry. In this candid conversation, Jared and Eric dive deep into how these economic changes are reshaping business practices, pricing structures, and customer relationships.

The duo shares real-world examples of how some dealers are responding to economic pressure with questionable tactics – from hidden contract clauses that allow price changes after deposit to refusing to disclose manufacturer information until after payment. One particularly alarming story involves a customer who nearly fell victim to a bait-and-switch scheme until discovering the fine print allowed the company to arbitrarily increase prices after commitment.

"The quality of the industry will rise if everyone gets together and says we have to be better," Jared emphasizes, highlighting how economic challenges might ultimately strengthen the industry by rewarding transparency and ethical business practices. Both hosts stress the importance of due diligence for customers and integrity for dealers during this transitional period.

The conversation takes an unexpected turn when Jared reveals a surprising TikTok shop experience where a customer purchased a $30,000 building with a single tap without speaking to anyone – demonstrating both the opportunities and pitfalls of evolving sales channels. This leads to a thoughtful discussion about trust, consumer behavior, and adapting to changing market conditions.

Whether you're a metal building professional navigating tariff impacts or a potential customer wondering how these changes affect your building purchase, this episode delivers the straight talk and practical wisdom you need. Connect with us at jared@thesteelkings.com or eric@thesteelkings.com – we'd love to hear your experiences in this changing industry landscape.

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This episodes Sponsors:
Studio Sponsor: J Money LLC

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