What does it take to build a brand, a business, and a community that lasts?

Today on Staying Relevant, Tom Swales is joined by Jeremy Rupke—better known as Coach Jeremy, the founder of How To Hockey. What started in 2009 as a simple blog has grown into one of the largest independent hockey platforms in the world, with nearly 500,000 followers across YouTube, Instagram, TikTok, and beyond.

Jeremy is a coach, husband, father, and content creator whose videos have taught millions how to shoot, stickhandle, and fall in love with hockey. But his story isn’t just about hockey—it’s about creativity, resilience, and building something meaningful in a digital world that’s always changing.

Jeremy shares:

▫️ How a gap in online coaching led to the birth of How To Hockey

▫️ What he learned turning passion into a full-time career

▫️ The constant balance of family, coaching, and content creation

▫️ How to evolve with platforms like YouTube, TikTok, and Instagram

▫️ Why staying authentic beats chasing every shiny opportunity

▫️ The simple philosophy that’s kept him relevant for 15+ years

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⏱ Timestamps

00:00 Intro – How Jeremy changed online hockey coaching

05:00 Starting How To Hockey in 2009

15:00 From blog to YouTube: finding his unique voice

25:00 Monetization, partnerships, and turning passion into business

35:00 Family life, balance, and authenticity in content

45:00 The role of creativity vs. order in building a brand

55:00 What it takes to stay relevant as a coach and creator

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Follow Jeremy Rupke

📸 Instagram – @howtohockey

📺 YouTube – Coach Jeremy | How To Hockey

🎵 TikTok – @coachjeremy

🌐 Website – JeremyRupke.ca

Resources Mentioned

📱 10,000 Shots App – Free training app for hockey players

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The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

Most coaches obsess over intensity, novelty, and programming tweaks—but miss the deeper principles that make strength training last.

Brett Jones is a StrongFirst Master Instructor, licensed athletic trainer, and author of Iron Cardio. For over two decades, he’s been shaping how clinicians, coaches, and athletes approach kettlebells, rehab, and movement quality. As co-creator of the Secrets of… series with Gray Cook and Director of Education for StrongFirst, Brett’s influence has reached thousands worldwide.

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Brett shares:

▫️ Why movement quality beats intensity in the long run

▫️ The key principles behind Iron Cardio (and why it works when other programs burn you out)

▫️ How recovering from Stage 3 throat cancer reshaped his approach to training and life

▫️ Simple strategies for building strength that lasts across sport, rehab, and everyday living

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⏱ Timestamps

00:00 Intro – What most coaches miss about strength

05:00 Discovering kettlebells and training with Gray Cook

15:00 Movement quality vs intensity: the real hierarchy

25:00 Iron Cardio explained: strength + conditioning, simplified

40:00 Lessons from Stage 3 cancer and rebuilding strength

55:00 Training for longevity vs chasing PRs

1:10:00 How Brett stays relevant in a changing industry

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Follow Brett Jones

📸 Instagram – @brettjonessfg

🌐 Website – AppliedStrength.com

📕 Iron Cardio – TheIronCardio.com

📚 Articles – StrongFirst.com

Resources Mentioned

📕 Iron Cardio by Brett Jones

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The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

What do most people get wrong about physical therapy education—and what’s really happening behind the scenes as we prepare the next generation of clinicians? Dr. Evan Papa pulls back the curtain to reveal what most people don’t realize about PT education, from perfectionism to posture to patient outcomes.

Dr. Evan Papa is an Associate Professor in the Department of Rehabilitation Sciences at Tufts University and the founding director of Tufts DPT Seattle. With a background in biomechanics, neurology, and education, his research spans Parkinson’s disease, postural control, falls, and the psychology of perfectionism in DPT students. Previously, he served as Chair of Physical & Occupational Therapy at Idaho State University, where he helped shape programs that continue to influence PT education today.

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Dr. Evan shares:

▫️ Why postural control is more critical than most clinicians realize.

▫️ How perfectionism shapes—and sometimes sabotages—student success.

▫️ What Parkinson’s research is teaching us about movement and rehab.

▫️ How JEDI initiatives are influencing the future of physical therapy.

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⏱ Timestamps:

00:00 – Intro

04:20 – Why postural control is at the heart of patient outcomes

13:05 – Lessons from Parkinson’s research

21:45 – Perfectionism in DPT students: help or harm?

33:00 – JEDI initiatives and the changing face of PT education

45:15 – What most people don’t realize about PT education

55:00 – Evan’s advice on staying relevant

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Follow Dr. Evan Papa:

🌐 Faculty Profile – https://facultyprofiles.tufts.edu/evan-papa

📸 Instagram – @tuftsdpt

🐦 X – @papaevanPT

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

Most physios want to help people. Few learn how to lead people. And even fewer figure out how to grow a clinic without burning out.

In this episode of Staying Relevant, Tom Swales sits down with Darryl Yardley—physiotherapist, clinic owner, entrepreneur, and one of the most influential mentors in Canadian rehab. Darryl is the founder of Mentorship Bootcamp, Chief Clinical Officer at Clinic Accelerator, and an Assistant Professor of Business and Leadership in Physical Therapy at Western and Queen’s University. He’s mentored hundreds of clinicians, supported over 500 clinic owners, and continues to push the profession forward with brutal honesty and practical strategies.

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Darryl shares:

▫️ Why most clinic owners are the bottleneck in their own growth

▫️ How feedback, failure, and coachability separate all-star clinicians from the rest

▫️ The dangers of chasing “shiny objects” and how to actually scale

▫️ What PT schools aren’t teaching—and how mentorship fills the gap

▫️ The role of AI and data in the future of physiotherapy

▫️ The hard truths he wishes every new grad and clinic owner knew

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⏱ Timestamps

00:00 Intro – Why most clinics fail to grow

05:00 Wearing too many hats: lessons from mistakes

15:00 How to give feedback that stings but sticks

25:00 All-star clinicians vs average ones: the 3 traits that matter

35:00 Coaching vs micromanaging: setting expectations in clinics

45:00 The grass isn’t greener: retention, splits, and growth paths

55:00 What PT schools don’t teach about practice management

1:05:00 The future of AI and physiotherapy practice

1:12:00 Best advice Darryl ever received (and ignored)

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Follow Darryl Yardley

📸 Instagram – @darrylyardley

📘 Facebook – @darrylyardley

🐦 Twitter – @darrylyardley

📧 Email – darryl@clinicaccelerator.com

Resources Mentioned

📚 Mentorship Bootcamp – www.mentorshipbootcamp.ca

🏥 Clinic Accelerator – clinicaccelerator.com

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

What can martial arts teach us about discipline, longevity, and staying relevant in life and business? Phil Ross—better known as Master Phil—shares how combat sports shaped his mindset and why strength training, resilience, and discipline remain timeless tools for success.

Phil Ross is a lifelong martial artist, strength and conditioning expert, entrepreneur, and the host of Master Phil in Your Corner. Known for blending combat principles with modern performance training, he has coached athletes, law enforcement, and everyday individuals to find strength both inside and outside the gym. With decades of experience, Phil has built a reputation as a teacher who empowers people to unlock discipline, resilience, and confidence.

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Phil reveals:

▫️ Why martial arts provides one of the best foundations for strength and performance.

▫️ The role of discipline in building long-term relevance in health, business, and life.

▫️ How to adapt training methods to stay strong across different life stages.

▫️ Lessons from a lifetime of teaching and leading others.

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⏱ Timestamps:

00:00 – Intro

04:00 – Phil’s journey from martial arts to performance coaching

12:30 – Why combat principles matter in everyday life

21:50 – Discipline as the key to staying relevant

35:15 – Training for longevity, not just competition

47:40 – Phil’s advice for young coaches and clinicians

55:00 – Outro

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Follow Phil Ross:

🌐 Website – philross.com

🌐 Website – bodybellmethod.com

📸 Instagram – @masterphilross

🐦 X – @kettlebellking

🎙 Master Phil in Your Corner Podcast

Resources Mentioned:

📃 Managing Back Pain for Dummies Book

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

How do you prepare the next generation of physical therapists to succeed in a world where healthcare demands are evolving faster than ever? Dr. Christina Odeh reveals how leadership, innovation, and a growth mindset are shaping both education and clinical practice.

Dr. Christina Odeh is the Dean of Graduate Health Professions and DPT Program Director at South College, leading one of the nation’s most innovative accelerated online hybrid physical therapy programs. With a background in pediatric physical therapy and a passion for leadership development, she has dedicated her career to rethinking how physical therapy education can evolve to better serve students, patients, and the profession as a whole.

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Dr. Christina reveals:

▫️ Why South College’s two-year DPT hybrid model is changing the way we educate future clinicians.

▫️ How leadership and collaboration are essential to building successful programs and teams.

▫️ The lessons pediatric practice teaches about adaptability, empathy, and growth.

▫️ Why a growth mindset is critical for staying relevant as both a clinician and educator.

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⏱ Timestamps:

00:00 – Intro

04:20 – Christina’s journey into pediatric PT and education

12:10 – The rise of accelerated hybrid DPT programs

23:00 – Leadership lessons from building innovative teams

34:45 – Why mindset matters more than ever in healthcare education

47:30 – Preparing students for success in a rapidly changing field

55:00 – Christina’s advice on how clinicians can stay relevant

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Follow Dr. Christina Odeh:

🌐 LinkedIn – Christina Cortes Odeh

📸 Instagram – @South.College

🐦 X – @SouthCollege

🍎 South College DPT Program – www.south.edu

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

Over 900 NHL games. 17 seasons. Teams like the Toronto Maple Leafs, Edmonton Oilers, Montreal Canadiens, and San Jose Sharks. But Scott Thornton’s story didn’t end when the arena lights went out.

Scott Thornton is a former NHL forward who played 17 seasons across more than 900 games, known for his relentless work ethic, leadership, and toughness. Since retiring, he’s reinvented himself as a gym owner, investor, spa shareholder, and co-creator of the Valor hockey helmet—the first five-star safety-rated helmet on the market. Beyond business, Scott has competed in Battle of the Blades, tackled motocross and ultra marathons, and embraced life after hockey with a beginner’s mindset. Today, he joins Tom Swales on Staying Relevant to share what it really means to thrive beyond professional sports.

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Scott reveals:

▫️ How to find your identity and purpose after a professional sports career

▫️ Why embracing fear and discomfort leads to the biggest rewards

▫️ The mindset to handle injuries and setbacks—even a motocross crash and 17 surgeries

▫️ How to innovate and bring new ideas to market, like the Valor hockey helmet

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⏱ Timestamps

05:15 The beginner’s mindset: curiosity > ego

08:30 Battle of the Blades & skating for charity

16:00 Motocross crash & the long road back from injury

23:20 Training evolution after 17 surgeries

46:00 Discovering a new identity beyond the NHL

47:30 Scandinave Spa: leadership lessons & surviving COVID

56:00 Advice for athletes nearing retirement

1:03:00 New projects: Valor helmet & the fight for safety

1:06:00 What staying relevant means to Scott Thornton

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Follow Scott Thornton:

📸 Instagram – @Thorty27

𝕏 Twitter – @Thorty27

🏒 Valor Hockey – valorhockey.com

🌐 NHL Profile – Scott Thornton

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

What does it look like to blend sport, recovery, and resilience into a career—and a life—that actually lasts?

Today on Staying Relevant, Tom Swales is joined by Lyndsay Budgell—a Registered Massage Therapist, founder of Total Recovery Massage Therapy & Wellness and True North Kettlebell Club, and a Team Canada kettlebell sport athlete.

From escaping an abusive relationship and dead-end jobs, to representing Canada on the international kettlebell stage and building a thriving multidisciplinary clinic, Lyndsay’s story is one of reinvention, grit, and authenticity.

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Lyndsay shares:

▫️ How kettlebells became a lifeline—and led to international competition

▫️ Why technique and form matter more than “the pump”

▫️ How massage therapy and kettlebell training merged into a holistic approach

▫️ The importance of assessment-based care and measurable outcomes

▫️ Why authenticity and mastering your one thing is the real key to staying relevant

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⏱ Timestamps

00:00 Intro – Stronger than struggle

05:00 Discovering kettlebells and escaping a toxic life

15:00 From athlete to coach: mastering technique & form

25:00 How kettlebells shaped her massage therapy lens

35:00 Building a thriving RMT clinic & leading a team

45:00 Assessment-based care and measurable outcomes

55:00 Staying authentic and mastering your one thing

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Follow Lyndsay Budgell

📸 Instagram – @totalrecoveryos

🌐 Clinic – TotalRecovery.ca

🏋️ Kettlebell Club – TrueNorthKettlebellClub.ca

🧠 Mindset Coaching – SacredMomentum.ca

—

The Staying Relevant Podcast

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca