What does it take to build a brand, a business, and a community that lasts?

Today on Staying Relevant, Tom Swales is joined by Jeremy Rupke—better known as Coach Jeremy, the founder of How To Hockey. What started in 2009 as a simple blog has grown into one of the largest independent hockey platforms in the world, with nearly 500,000 followers across YouTube, Instagram, TikTok, and beyond.

Jeremy is a coach, husband, father, and content creator whose videos have taught millions how to shoot, stickhandle, and fall in love with hockey. But his story isn’t just about hockey—it’s about creativity, resilience, and building something meaningful in a digital world that’s always changing.

Jeremy shares:

▫️ How a gap in online coaching led to the birth of How To Hockey

▫️ What he learned turning passion into a full-time career

▫️ The constant balance of family, coaching, and content creation

▫️ How to evolve with platforms like YouTube, TikTok, and Instagram

▫️ Why staying authentic beats chasing every shiny opportunity

▫️ The simple philosophy that’s kept him relevant for 15+ years

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⏱ Timestamps

00:00 Intro – How Jeremy changed online hockey coaching

05:00 Starting How To Hockey in 2009

15:00 From blog to YouTube: finding his unique voice

25:00 Monetization, partnerships, and turning passion into business

35:00 Family life, balance, and authenticity in content

45:00 The role of creativity vs. order in building a brand

55:00 What it takes to stay relevant as a coach and creator

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Follow Jeremy Rupke

📸 Instagram – @howtohockey

📺 YouTube – Coach Jeremy | How To Hockey

🎵 TikTok – @coachjeremy

🌐 Website – JeremyRupke.ca

Resources Mentioned

📱 10,000 Shots App – Free training app for hockey players

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The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

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Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

Most coaches obsess over intensity, novelty, and programming tweaks—but miss the deeper principles that make strength training last.

Brett Jones is a StrongFirst Master Instructor, licensed athletic trainer, and author of Iron Cardio. For over two decades, he’s been shaping how clinicians, coaches, and athletes approach kettlebells, rehab, and movement quality. As co-creator of the Secrets of… series with Gray Cook and Director of Education for StrongFirst, Brett’s influence has reached thousands worldwide.

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Brett shares:

▫️ Why movement quality beats intensity in the long run

▫️ The key principles behind Iron Cardio (and why it works when other programs burn you out)

▫️ How recovering from Stage 3 throat cancer reshaped his approach to training and life

▫️ Simple strategies for building strength that lasts across sport, rehab, and everyday living

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⏱ Timestamps

00:00 Intro – What most coaches miss about strength

05:00 Discovering kettlebells and training with Gray Cook

15:00 Movement quality vs intensity: the real hierarchy

25:00 Iron Cardio explained: strength + conditioning, simplified

40:00 Lessons from Stage 3 cancer and rebuilding strength

55:00 Training for longevity vs chasing PRs

1:10:00 How Brett stays relevant in a changing industry

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Follow Brett Jones

📸 Instagram – @brettjonessfg

🌐 Website – AppliedStrength.com

📕 Iron Cardio – TheIronCardio.com

📚 Articles – StrongFirst.com

Resources Mentioned

📕 Iron Cardio by Brett Jones

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The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca

What do most people get wrong about physical therapy education—and what’s really happening behind the scenes as we prepare the next generation of clinicians? Dr. Evan Papa pulls back the curtain to reveal what most people don’t realize about PT education, from perfectionism to posture to patient outcomes.

Dr. Evan Papa is an Associate Professor in the Department of Rehabilitation Sciences at Tufts University and the founding director of Tufts DPT Seattle. With a background in biomechanics, neurology, and education, his research spans Parkinson’s disease, postural control, falls, and the psychology of perfectionism in DPT students. Previously, he served as Chair of Physical & Occupational Therapy at Idaho State University, where he helped shape programs that continue to influence PT education today.

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Dr. Evan shares:

▫️ Why postural control is more critical than most clinicians realize.

▫️ How perfectionism shapes—and sometimes sabotages—student success.

▫️ What Parkinson’s research is teaching us about movement and rehab.

▫️ How JEDI initiatives are influencing the future of physical therapy.

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⏱ Timestamps:

00:00 – Intro

04:20 – Why postural control is at the heart of patient outcomes

13:05 – Lessons from Parkinson’s research

21:45 – Perfectionism in DPT students: help or harm?

33:00 – JEDI initiatives and the changing face of PT education

45:15 – What most people don’t realize about PT education

55:00 – Evan’s advice on staying relevant

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Follow Dr. Evan Papa:

🌐 Faculty Profile – https://facultyprofiles.tufts.edu/evan-papa

📸 Instagram – @tuftsdpt

🐦 X – @papaevanPT

—

The Staying Relevant Podcast:

🔴 Subscribe on YouTube

💪 Learn more about the AMT Certification

—

Sponsor — The AMT Certification

This episode is brought to you by the Advanced Movement Therapist (AMT) System — the neuro-centred certification that helps clinicians and performance coaches solve the root cause of pain and accelerate client results.

👉 Start your training: amtcertified.ca