The Key Component to Investor Updates

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Updates to investors throughout the fundraise campaign are a must.

Investors want to know you are making progress.

It’s important to send weekly or monthly updates about progress on sales, team, product, and fundraising.

The key component to investor updates is to show you have a plan and it’s working.

The updates on sales, team, and product show you have a strategy in motion.

The updates should highlight the momentum and progress the startup is making.

In the very early stages, investors will focus on sales to see if anyone will buy the product.

After that, the investors look at the plan to see if it is building.

This may include shipping products, signing partners, engaging prospects, or closing customers.

Show how the plan has a strategy built in to grow the business and later scale it.

After the initial launch, investors will look for more than just selling the product.

They will look to see that revenue continues to grow, gross margins continue to climb, and cash burn continues to shrink.

Make sure your investor updates showcase how your company is achieving the plan.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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