How To Get Your Investor To Help With Sales

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors can help their funded startup in many ways.

In addition to making introductions to other investors, they can also help with sales.

Here are some key steps on how to get your investor to help your startup:

Clearly articulate your ideal customer profile.

The more specific you make it, the better the leads your investor can send you.

Arm them with email templates that they can use to send to their network to find prospective customers.

Send the investor a list of prospective companies you want to meet.

This helps them in combing through their contact list to see who they know.

Show where you found the last three customers and how you engaged with them.

This gives them an idea of how your sales process works.

Follow up with the investor with the results of the introductions.

This shows you are taking their efforts seriously.

For those prospects that turn into customers, make note of it in your investor update reports.

This encourages the investor to continue prospecting and helps recruit others to join the effort.

Consider these steps to engage your investor for increasing sales.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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