What does it take to build a brand before the offers come in? Are student-athletes truly ready for NIL money?

Join host Dr. G, co-hosts Rachel Mueller (The Girl IQ) and Coach Omar Brown (former Atlanta Falcons safety), for a powerful premiere of NILfluencer. This episode dives deep into recruiting, social media strategy, brand building, and financial readiness for the NIL generation.

What you'll learn:

– What recruiters really look for beyond talent

– How NIL impacts athlete identity, loyalty & performance

– Social media strategies: what to post and avoid

– The mindset and grind behind building your brand

– Top 3 NIL action steps to take this week

Who will love this episode:

– Student-athletes and aspiring influencers

– Parents navigating NIL opportunities

– Coaches and athletic staff

– High school athletes building their brand

– Female athletes monetizing responsibly

Timestamps:

00:00 – Intro: Why NILfluencer matters now

01:15 – Meet your hosts: Dr. G, Rachel & Coach Omar

04:00 – Omar’s journey from the projects to the NFL

07:00 – NIL vs. old-school recruiting: what’s changed?

11:00 – Branding yourself: image, attitude & effort

15:00 – Social media do's & don'ts

22:00 – What makes you marketable to brands

28:00 – Building a brand that lasts

35:00 – NIL mistakes, shady deals & staying authentic

50:00 – Action plan: 3 steps to take this week

56:00 – Skool community & what's next

Stay Connected:

• Like this video if it helped you
• Share your NIL journey or questions in the comments
• Subscribe & hit the bell icon to master your NIL potential Welcome to NILfluencer – where your name meets opportunity

Resources Mentioned: NILfluencer on Skool: https://www.skool.com/nilfluencer

Available on Spotify, Apple Podcasts, and all major platforms.

📸 Follow us: @Pacific.Lens.Studios

📥 Contact: info@pacificlensstudios.com

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#NILfluencer #AthleteBranding #NameImageLikeness