Most podcast guests are playing for one outcome: get heard, hope someone buys. Steve Brossman has been quietly generating six figures a year as a podcast guest — with no ads, no funnels, and no marketing budget — by playing for four.

In this episode, Steve and Nikki get into the framework behind that, why "transferred trust" is about to become the most valuable currency in an AI world, and what it actually means to sell yourself without selling your soul.

→ The four Ps that turn every podcast appearance into a business development conversation→ Why 60% of coaches may not exist in their current form within two years — and what to do about it→ What "transferred trust" is and how podcasting builds it faster than any other medium→ Why your imperfections are your competitive advantage, not a liability→ How to get buyers to say "stop, this is fantastic, how do I get started?" without pushing

——🔗 Join the free Business Foundations Collective: https://qrco.de/BizFun

📬 Subscribe to the newsletter: [NEWSLETTER LINK]

Follow her to be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

🌐https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreenTikTok: https://www.tiktok.com/@thenikkigreenLinkedIn: https://www.linkedin.com/in/TheNikkiGreenTwitter: https://www.twitter.com/_TheNikkiGreen

00:00 Welcome

01:13 How Steve built six figures through podcast guesting with zero ad spend

03:45 The mindset shift: business owner first, guest second

05:00 The episode is not the destination — it's the doorway

06:15 The four Ps: Purchase, Pass On, Partner, Promote

08:57 60% of coaches may not survive the next two years

10:00 What transferred trust is and why it matters

12:00 Personality and passion, not perfection, produce profits

⭐16:34 1983, 17.8% interest rates, and a lesson that still holds

19:00 How to sell yourself without selling your soul

24:00 Who do I have to become? (The better question)

25:30 Why downturns are the right time to build

29:12 Where to find Steve

Steve Brossman can be found at stevebrossman.com and on LinkedIn at linkedin.com/in/stevebrossman.

You've changed industries. You've shifted roles. You've built something, left something, started something new. And maybe you've spent years quietly apologizing for it — calling it a pivot, a reinvention, a detour. Helen Jonsen says stop. It was never a detour. It was always one career.

In this episode of Stand Up and Stand Out, Helen — broadcast journalist, language architect, and author of This Kaleidoscope Career — joins Nikki to talk about the through line that was running through your entire career the whole time, why curiosity and resilience are your actual superpowers, and the practical tools to talk about your nonlinear path with authority instead of explanation.

→ What a "through line" is and how to find yours
→ The passion statement that works better than any job title
→ Why global disruptions (9/11, 2008, the pandemic) changed women's careers — and why you deserve to give yourself grace for that
→ The reframe lens and the 7 Rs from Helen's new book
→ The Kate Winslet story that will change how you walk into every conversation
→ Two nonprofits doing critical work for children this September

——🔗 Join the free Business Foundations Community: https://qrco.de/BizFun📬 Stay connected: https://www.thenikkigreen.com🌐 https://www.thenikkigreen.com | https://www.thenikkigreen360.com📸 Instagram: https://www.instagram.com/_TheNikkiGreen🎵 TikTok: https://www.tiktok.com/@thenikkigreen💼 LinkedIn: https://www.linkedin.com/in/TheNikkiGreen🐦 Twitter: https://www.twitter.com/_TheNikkiGreen——📖 Pre-order This Kaleidoscope Career🔗 CureSearch for Children's Cancer🏕️ Hole in the Wall Gang Camp📚 TKC Book Club — books by women, for women

Connect with Helen:🌐 https://helenjonsen.com/💼 https://www.linkedin.com/in/helenjonsen/📸 https://www.instagram.com/helen_jonsen/✉️ https://substack.com/@thiskaleidoscopecareer🎤 https://speaker.innovationwomen.com/@helenjonsen

——Chapters:0:00 Welcome: Meet Helen Jonsen1:00 What is a kaleidoscope career3:00 The passion statement4:30 The Kate Winslet story ⭐6:00 Why facts never tell your story7:00 Finding your through line8:30 Why Helen wrote the book10:00 How disruption shaped women's careers12:00 The disruptions nobody names14:00 The two superpowers15:30 Inside the book: Reframe Lens + 7 Rs17:00 The TKC Book Club18:30 Christy Turlington Burns20:00 CureSearch and Childhood Cancer Awareness22:00 Hole in the Wall Gang Camp24:00 The selfish reason to volunteer25:00 Get the book + connect with Helen

My word for 2025 was heartsick.

On December 16th, I lost one of the most important people inmy life — Leslie Kathleen Adams. Athlete, philanthropist, Rotarian, Paul HarrisFellow, and more than a friend. She was family.

Before Season 9 goes one episode further, I needed to talkabout her. Because she is the reason this season exists the way it does — andshe is the reason I'm done living small.

In this episode Ishare:

→ Who Leslie was — the athlete, the traveler, the giver

→ What her death cracked open in me

→ What "living small" actually looks like (and howI recognized it in myself)

→ What changes now — travel, business, showing up fully

→ The full-circle story of Uncle Jaysen, volleyball, and aphoto I'd never seen

This one is vulnerable. It's real. And if you've ever waitedfor the "right time" to start living the life you actually want —this episode is for you.

Season 9 is dedicated to Leslie Kathleen Adams. Everyepisode. Every honest conversation. Every time I show up fully instead ofhalfway. This is for her.

——

🌟 Join Nikki Green’sCommunity! 🌟 Stay connected with Nikki Green for moreempowering content, insights, and updates.

🔗 Join the free BusinessFoundations Community: https://qrco.de/BizFun

Follow her on her platforms and be part of the conversation:Personal Site: https://www.thenikkigreen360.com🌐 https://www.thenikkigreen.comInstagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreenLinkedIn: https://www.linkedin.com/in/TheNikkiGreenTwitter: https://www.twitter.com/_TheNikkiGreen

——

Chapters:

00:00 – "My word for 2025 was heartsick." — Theopening

01:00 – Who was Leslie Kathleen Adams? How we met:Microsoft, Reno, 2011 — two decades apart, one family

03:00 – The walls of her office: a life already fully lived

04:00 – 2025 — the hardest year, and what grief actuallylooks like

06:00 – The athlete:volleyball, skiing, golf, cycling — she did it all

10:00 – "Anyone who knew Leslie would not describe heras someone who waited."

12:30 – It's not about the finish line — it's about who'sbeside you

13:00 – The honest truth: where I've been playing small inbusiness

14:00 – Coaching volleyball and stepping back from grief

15:30 – What's coming next: travel, business goals, andmoving forward

16:00 – Denver Broncos, birthday football games, and anunexpected connection

17:00 – The full-circle mystery: Reno, UNR, and a pictureI'd never seen

20:00 – The Country Music Cruise: the last big trip together

21:00 – Adding a travel agency license — what's next for thebusiness

22:00 – "It doesn't feel like a choice not to playsmall anymore. It feels like I'm responsible." 22:30 – ⭐THE MOMENT: "The right time is right now. It's today."

23:00 – The Season 9 dedication to Leslie

24:00 – The Paul Harris Fellow: Rotary's spirit of serviceabove self

27:00 – Stop playing small: personal health, community,business — all of it

28:00 – The eulogy moment: Uncle Jaysen, volleyball, and aphoto nobody expected

30:00 – Full circle: the room at the memorial, the throughline of Leslie

31:00 – Final words: lean in, stand up, stand out