Most podcast guests are playing for one outcome: get heard, hope someone buys. Steve Brossman has been quietly generating six figures a year as a podcast guest — with no ads, no funnels, and no marketing budget — by playing for four.

In this episode, Steve and Nikki get into the framework behind that, why "transferred trust" is about to become the most valuable currency in an AI world, and what it actually means to sell yourself without selling your soul.

→ The four Ps that turn every podcast appearance into a business development conversation→ Why 60% of coaches may not exist in their current form within two years — and what to do about it→ What "transferred trust" is and how podcasting builds it faster than any other medium→ Why your imperfections are your competitive advantage, not a liability→ How to get buyers to say "stop, this is fantastic, how do I get started?" without pushing

——🔗 Join the free Business Foundations Collective: https://qrco.de/BizFun

📬 Subscribe to the newsletter: [NEWSLETTER LINK]

Follow her to be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

🌐https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreenTikTok: https://www.tiktok.com/@thenikkigreenLinkedIn: https://www.linkedin.com/in/TheNikkiGreenTwitter: https://www.twitter.com/_TheNikkiGreen

00:00 Welcome

01:13 How Steve built six figures through podcast guesting with zero ad spend

03:45 The mindset shift: business owner first, guest second

05:00 The episode is not the destination — it's the doorway

06:15 The four Ps: Purchase, Pass On, Partner, Promote

08:57 60% of coaches may not survive the next two years

10:00 What transferred trust is and why it matters

12:00 Personality and passion, not perfection, produce profits

⭐16:34 1983, 17.8% interest rates, and a lesson that still holds

19:00 How to sell yourself without selling your soul

24:00 Who do I have to become? (The better question)

25:30 Why downturns are the right time to build

29:12 Where to find Steve

Steve Brossman can be found at stevebrossman.com and on LinkedIn at linkedin.com/in/stevebrossman.

You've changed industries. You've shifted roles. You've built something, left something, started something new. And maybe you've spent years quietly apologizing for it — calling it a pivot, a reinvention, a detour. Helen Jonsen says stop. It was never a detour. It was always one career.

In this episode of Stand Up and Stand Out, Helen — broadcast journalist, language architect, and author of This Kaleidoscope Career — joins Nikki to talk about the through line that was running through your entire career the whole time, why curiosity and resilience are your actual superpowers, and the practical tools to talk about your nonlinear path with authority instead of explanation.

→ What a "through line" is and how to find yours
→ The passion statement that works better than any job title
→ Why global disruptions (9/11, 2008, the pandemic) changed women's careers — and why you deserve to give yourself grace for that
→ The reframe lens and the 7 Rs from Helen's new book
→ The Kate Winslet story that will change how you walk into every conversation
→ Two nonprofits doing critical work for children this September

——🔗 Join the free Business Foundations Community: https://qrco.de/BizFun📬 Stay connected: https://www.thenikkigreen.com🌐 https://www.thenikkigreen.com | https://www.thenikkigreen360.com📸 Instagram: https://www.instagram.com/_TheNikkiGreen🎵 TikTok: https://www.tiktok.com/@thenikkigreen💼 LinkedIn: https://www.linkedin.com/in/TheNikkiGreen🐦 Twitter: https://www.twitter.com/_TheNikkiGreen——📖 Pre-order This Kaleidoscope Career🔗 CureSearch for Children's Cancer🏕️ Hole in the Wall Gang Camp📚 TKC Book Club — books by women, for women

Connect with Helen:🌐 https://helenjonsen.com/💼 https://www.linkedin.com/in/helenjonsen/📸 https://www.instagram.com/helen_jonsen/✉️ https://substack.com/@thiskaleidoscopecareer🎤 https://speaker.innovationwomen.com/@helenjonsen

——Chapters:0:00 Welcome: Meet Helen Jonsen1:00 What is a kaleidoscope career3:00 The passion statement4:30 The Kate Winslet story ⭐6:00 Why facts never tell your story7:00 Finding your through line8:30 Why Helen wrote the book10:00 How disruption shaped women's careers12:00 The disruptions nobody names14:00 The two superpowers15:30 Inside the book: Reframe Lens + 7 Rs17:00 The TKC Book Club18:30 Christy Turlington Burns20:00 CureSearch and Childhood Cancer Awareness22:00 Hole in the Wall Gang Camp24:00 The selfish reason to volunteer25:00 Get the book + connect with Helen

My word for 2025 was heartsick.

On December 16th, I lost one of the most important people inmy life — Leslie Kathleen Adams. Athlete, philanthropist, Rotarian, Paul HarrisFellow, and more than a friend. She was family.

Before Season 9 goes one episode further, I needed to talkabout her. Because she is the reason this season exists the way it does — andshe is the reason I'm done living small.

In this episode Ishare:

→ Who Leslie was — the athlete, the traveler, the giver

→ What her death cracked open in me

→ What "living small" actually looks like (and howI recognized it in myself)

→ What changes now — travel, business, showing up fully

→ The full-circle story of Uncle Jaysen, volleyball, and aphoto I'd never seen

This one is vulnerable. It's real. And if you've ever waitedfor the "right time" to start living the life you actually want —this episode is for you.

Season 9 is dedicated to Leslie Kathleen Adams. Everyepisode. Every honest conversation. Every time I show up fully instead ofhalfway. This is for her.

——

🌟 Join Nikki Green’sCommunity! 🌟 Stay connected with Nikki Green for moreempowering content, insights, and updates.

🔗 Join the free BusinessFoundations Community: https://qrco.de/BizFun

Follow her on her platforms and be part of the conversation:Personal Site: https://www.thenikkigreen360.com🌐 https://www.thenikkigreen.comInstagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreenLinkedIn: https://www.linkedin.com/in/TheNikkiGreenTwitter: https://www.twitter.com/_TheNikkiGreen

——

Chapters:

00:00 – "My word for 2025 was heartsick." — Theopening

01:00 – Who was Leslie Kathleen Adams? How we met:Microsoft, Reno, 2011 — two decades apart, one family

03:00 – The walls of her office: a life already fully lived

04:00 – 2025 — the hardest year, and what grief actuallylooks like

06:00 – The athlete:volleyball, skiing, golf, cycling — she did it all

10:00 – "Anyone who knew Leslie would not describe heras someone who waited."

12:30 – It's not about the finish line — it's about who'sbeside you

13:00 – The honest truth: where I've been playing small inbusiness

14:00 – Coaching volleyball and stepping back from grief

15:30 – What's coming next: travel, business goals, andmoving forward

16:00 – Denver Broncos, birthday football games, and anunexpected connection

17:00 – The full-circle mystery: Reno, UNR, and a pictureI'd never seen

20:00 – The Country Music Cruise: the last big trip together

21:00 – Adding a travel agency license — what's next for thebusiness

22:00 – "It doesn't feel like a choice not to playsmall anymore. It feels like I'm responsible." 22:30 – ⭐THE MOMENT: "The right time is right now. It's today."

23:00 – The Season 9 dedication to Leslie

24:00 – The Paul Harris Fellow: Rotary's spirit of serviceabove self

27:00 – Stop playing small: personal health, community,business — all of it

28:00 – The eulogy moment: Uncle Jaysen, volleyball, and aphoto nobody expected

30:00 – Full circle: the room at the memorial, the throughline of Leslie

31:00 – Final words: lean in, stand up, stand out

🎥 Welcome to “Reinventing Your Business: How to Scale and Build a Brand That Lasts! 🌟

In this empowering episode, we’re joined by Susan Kirchner, where we dive into the strategies and insights you need to elevate your business and create a brand that truly resonates! 💼✨

🔹 0:00 - Introduction: Meet Susan Kirchner and explore the journey of entrepreneurship that brought us here. 🌱

🔹 3:30 - The Power of Reinvention: Discover why reinventing your business is essential in today’s market and how to do it effectively. 🔄

🔹 8:15 - Scaling Secrets: Learn key strategies for scaling your business while maintaining your brand's authenticity. 📈💡

🔹 14:00 - Building a Lasting Brand: Explore the elements that contribute to a brand that stands the test of time. 🌍❤️

🔹 20:45 - Tips for Aspiring Entrepreneurs: Susan Kirchne shares her best advice for those looking to start or grow their businesses. 🚀💪

Don’t miss this invaluable discussion! Hit subscribe and join our community of entrepreneurs dedicated to making a lasting impact! 🔔✨ #Entrepreneurship #BusinessGrowth #BrandBuilding

✨ Visit Susan Kirchner for more insights and resources:

Website: https://brandstrongmarketing.com/

LinkedIn: https://www.linkedin.com/in/suekirchner/

Instagram: https://www.instagram.com/brandstrongmarketing/

Facebook:https://www.facebook.com/BrandStrongMarketing

Don’t miss this invaluable discussion! Hit subscribe and join our community of entrepreneurs dedicated to making a lasting impact! 🔔✨ #Entrepreneurship #BusinessGrowth #BrandBuilding

🌟 Join Nikki Green’s Community! 🌟 Stay connected with Nikki Green for more empowering content, insights, and updates. Follow her on her platforms and be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

The Nikki Green: https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreen

LinkedIn: https://www.linkedin.com/in/TheNikkiGreen

Twitter: https://www.twitter.com/_TheNikkiGreen

🎉 NEW Exciting Affiliates Alert! 🎉"

🎥 Welcome to ""Finding Strength in the Storm: A Journey of Reinvention for Women Over 40"" 🌟

Get ready for an empowering conversation that will inspire you to embrace change, overcome adversity, and rewrite your story at any stage of life. This episode is packed with real-life stories and practical advice for women navigating life's unexpected challenges beyond 40. 💪🌸

🔹 0:00 - Introduction: Learn about the personal journeys that led to transformation and growth after 40. 📖✨

🔹 3:15 - Overcoming Life's Storms: How to face uncertainty, loss, or big changes and emerge stronger. 🌧️🌈

🔹 9:30 - The Power of Reinvention: Discover how redefining your goals and purpose can unlock new opportunities. 🚪💫

🔹 15:00 - Finding Strength Within: Practical tools and strategies to boost your resilience and embrace midlife as a time of growth. 💡🌿

🔹 20:45 - Empowering Women Over 40: Why it's never too late to live the life you've always dreamed of. 👩‍💼✨

Don’t miss this inspiring conversation! Hit subscribe and start your journey to reinvention today! 🔔💖

#Reinvention #WomenOver40 #Resilience #FindingStrength #MidlifeEmpowerment #WomenSupportingWomen

🌟 Join Nikki Green’s Community! 🌟 Stay connected with Nikki Green for more empowering content, insights, and updates. Follow her on her platforms and be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

The Nikki Green: https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreen

LinkedIn: https://www.linkedin.com/in/TheNikkiGreen

Twitter: https://www.twitter.com/_TheNikkiGreen

🎉 NEW Exciting Affiliates Alert! 🎉

🎙️ Dive into the world of content creation with Descript! They've revamped their platform, and it's 🔥 Check it out ➡️ https://get.descript.com/4x6u46wuj452

🎥 Join the StreamYard revolution! 🚀 Simulcasting, guesting, and more - all in one place. Sign up for free now ➡️ https://streamyard.com/pal/c/6248455214989312

🔖 Need high-quality stickers for your business? Look no further than Sticker Mule! Get $10 off your order here ➡️ https://www.stickermule.com/unlock?ref_id=7281425701&utm_medium=link&utm_source=invite

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Get ready to elevate your content game! 💪"

🎙 Welcome to ""Celebrating 100: Stories of Resilience, Reinvention & Breakthrough"" 🌟

This special 100th episode is more than just a milestone—it’s a testament to the incredible power of transformation, resilience, and unwavering determination. 🚀✨

Join us as we revisit the most impactful stories, where our guests rose from challenges, broke through their limits, and reinvented themselves to find career and personal success. Whether you're facing setbacks or striving for your next breakthrough, this episode offers the inspiration you need to keep going! 💪

🔹 0:00 - Introduction: Reflecting on the podcast's journey and the incredible stories shared along the way. 🌱✨

🔹 3:15 - Rise from Rock Bottom: Real-life stories of guests who overcame seemingly insurmountable challenges. 🌈💥

🔹 7:45 - Breakthroughs & Reinvention: How our guests turned obstacles into stepping stones for success. 🔑🎯

🔹 12:30 - Lessons Learned: Key takeaways from the most unforgettable moments of the podcast. 📖💡

🔹 16:00 - Celebrating Milestones: Gratitude and looking ahead to the next 100 episodes! 🎉🎙

Tune in to relive these transformative moments, and get ready to turn your own challenges into victories. Hit subscribe and join us for another 100 episodes of inspiration, growth, and empowerment! 🔔💫

#100EpisodesStrong | #ResilienceInAction | #FromBurnoutToBreakthrough | #PodcastCelebration

🌟 Join Nikki Green’s Community! 🌟 Stay connected with Nikki Green for more empowering content, insights, and updates. Follow her on her platforms and be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

The Nikki Green: https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreen

LinkedIn: https://www.linkedin.com/in/TheNikkiGreen

Twitter: https://www.twitter.com/_TheNikkiGreen

🎉 NEW Exciting Affiliates Alert! 🎉

🎙️ Dive into the world of content creation with Descript! They've revamped their platform, and it's 🔥 Check it out ➡️ https://get.descript.com/4x6u46wuj452

🎥 Join the StreamYard revolution! 🚀 Simulcasting, guesting, and more - all in one place. Sign up for free now ➡️ https://streamyard.com/pal/c/6248455214989312

🔖 Need high-quality stickers for your business? Look no further than Sticker Mule! Get $10 off your order here ➡️ https://www.stickermule.com/unlock?ref_id=7281425701&utm_medium=link&utm_source=invite

🌟 Enhance your social media presence with VideoAsk! Share your link and unlock endless possibilities ➡️ http://www.videoask.com/ref/5lm0q2839s

Get ready to elevate your content game! 💪"

🎥 Unlocking the Secrets of Marathon Training and Entrepreneurial Success 🌟

Dive into our latest episode where we explore how marathon training parallels the entrepreneurial journey! 🏃‍♂️💼 Discover the incredible connections between pushing your physical limits and navigating the ups and downs of business.

🔹 0:00 - Introduction: Meet Elisa Boogaerts and learn how marathon training can mirror the entrepreneurial mindset. 🌟🏃‍♀️

🔹 3:10 - The Art of Planning: Discover how creating a marathon training plan is like mapping out a successful business strategy. 📈🗓️

🔹 7:25 - The Power of Persistence: Explore the mental toughness required to overcome both physical and business hurdles. 💪🏼🧠

🔹 11:50 - Nutrition and Self-Care: Learn why taking care of your body is crucial for both marathon runners and entrepreneurs. 🥗✨

🔹 16:05 - Building Support Systems: Understand the importance of having a strong support network in both your training and business journey. 🤝🏅

🔹 21:30 - Q&A Session: Get answers to your questions and gain additional insights from our inspiring conversation. 💬🔍

🌟 Don't miss out on more valuable insights from our guest, Elisa Boogaerts! Follow Elisa to get inspiration and tips on planning, productivity, and more:

Explore her website for resources and tools: https://launchplanner.my.canva.site/home

Connect on LinkedIn: http://www.linkedin.com/in/elisa-boogaerts

Get inspired on Instagram: https://www.instagram.com/inspirationbyelisa/

Join her on Facebook: https://www.facebook.com/profile.php?id=elisaboogaerts

Join her on TikTok: https://www.tiktok.com/@inspirationbyelisa

Hit subscribe and join us as we uncover how training for a marathon can fuel your entrepreneurial success! 🔔🚀 #MarathonTraining #EntrepreneurialSuccess #LifeLessons #PodcastEpisode #Inspiration #FollowElisa

🌟 Join Nikki Green’s Community! 🌟 Stay connected with Nikki Green for more empowering content, insights, and updates. Follow her on her platforms and be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

The Nikki Green: https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreen

LinkedIn: https://www.linkedin.com/in/TheNikkiGreen

Twitter: https://www.twitter.com/_TheNikkiGreen

🎉 NEW Exciting Affiliates Alert! 🎉

🎙️ Dive into the world of content creation with Descript! They've revamped their platform, and it's 🔥 Check it out ➡️ https://get.descript.com/4x6u46wuj452

🎥 Join the StreamYard revolution! 🚀 Simulcasting, guesting, and more - all in one place. Sign up for free now ➡️ https://streamyard.com/pal/c/6248455214989312

🔖 Need high-quality stickers for your business? Look no further than Sticker Mule! Get $10 off your order here ➡️ https://www.stickermule.com/unlock?ref_id=7281425701&utm_medium=link&utm_source=invite

🌟 Enhance your social media presence with VideoAsk! Share your link and unlock endless possibilities ➡️ http://www.videoask.com/ref/5lm0q2839s

Get ready to elevate your content game! 💪"

🎥 Welcome to ""Healing Through Entrepreneurship: Aligning Your Soul’s Path with Your Business Goals"" 🌟

Embark on an inspiring journey with us as we explore the profound intersection of spirituality and entrepreneurship with the amazing Christene Sismondo. Discover how aligning your soul’s purpose with your business can lead to a more fulfilling and joyful career. This episode is packed with transformative insights and practical advice for spiritual entrepreneurs looking to create a business that resonates deeply with their true selves. 💖🌈

🔹 0:00 - Introduction: Meet Nikki Green and Christene Sismondo as they dive into the transformative power of merging spirituality with entrepreneurship. 🌟✨

🔹 3:10 - Finding Your Soul’s Calling: Learn how Christene's journey from teaching to energy healing led her to create the Spiritual Women’s Academy. 🌠💫

🔹 8:45 - The Power of Combining Experience: Discover how integrating past career experiences with spiritual practices can enrich your business and personal growth. 🔄🌿

🔹 14:20 - Building Your Spiritual Business: Get actionable tips on how to craft a business that aligns with your soul's desires and unique gifts. 🌟💼

🔹 21:00 - Navigating the Dark Night of the Soul: Christene shares her insights on overcoming personal and professional setbacks to find clarity and purpose. 🌑✨

🔹 27:15 - Interactive Q&A: Christene answers questions about building a soul-aligned business and the importance of self-discovery in entrepreneurship. 💬🔥

Don’t miss this enlightening conversation! Hit subscribe and join our community of visionaries ready to harmonize their spiritual path with their entrepreneurial dreams. 🔔🌟 #SpiritualEntrepreneurship #SoulAlignedBusiness #HealingThroughBusiness #EntrepreneurJourney #FindYourPurpose

✨ Want to dive deeper into aligning your soul's path with your business goals? ✨

Follow Christene Sismondo for more inspiration and guidance on creating a business that resonates with your spiritual calling! 🌟💼

🔹 Explore the Spiritual Women’s Academy for transformative resources and support: https://www.spiritualwomensacademy.com/ 🌈✨

🔹 Connect with Christene on Facebook for updates, insights, and community interactions: Christene Sismondo on Facebook: https://www.facebook.com/ChristeneSismondo 📖💬

Join Christene and start your journey towards a soul-aligned business today! 🚀💫

🌟 Join Nikki Green’s Community! 🌟 Stay connected with Nikki Green for more empowering content, insights, and updates. Follow her on her platforms and be part of the conversation:

Personal Site: https://www.thenikkigreen360.com

The Nikki Green: https://www.thenikkigreen.com

Instagram: https://www.instagram.com/_TheNikkiGreen

TikTok: https://www.tiktok.com/@thenikkigreen

LinkedIn: https://www.linkedin.com/in/TheNikkiGreen

Twitter: https://www.twitter.com/_TheNikkiGreen

🎉 NEW Exciting Affiliates Alert! 🎉

🎙️ Dive into the world of content creation with Descript! They've revamped their platform, and it's 🔥 Check it out ➡️ https://get.descript.com/4x6u46wuj452

🎥 Join the StreamYard revolution! 🚀 Simulcasting, guesting, and more - all in one place. Sign up for free now ➡️ https://streamyard.com/pal/c/6248455214989312

🔖 Need high-quality stickers for your business? Look no further than Sticker Mule! Get $10 off your order here ➡️ https://www.stickermule.com/unlock?ref_id=7281425701&utm_medium=link&utm_source=invite

🌟 Enhance your social media presence with VideoAsk! Share your link and unlock endless possibilities ➡️ http://www.videoask.com/ref/5lm0q2839s

Get ready to elevate your content game! 💪"