Send us a text

In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.

Key Topics Covered

• The easiest way to calculate single game ROI (and why it’s your strongest budget tool)
• How to project next year’s budget using last year’s data
• Proving efficiency gains to leadership with small, measurable improvements
• The 70-30 rule for smart budget allocation (sales vs. awareness)
• Why simplicity sells: how to make your budget “bulletproof” in one conversation
• Tracking ROI month-by-month like an investor — not a guesser
• Turning your marketing budget into an investment plan

Chapters

00:00 – Building a Marketing Budget Framework
01:01 – Understanding Single Game ROI
04:05 – Projecting Future Budgets with Historical Data
07:53 – Improving Marketing Efficiency
10:10 – The 70-30 Rule for Budget Allocation
12:35 – Tracking ROI and Adjusting Strategies
14:54 – Key Takeaways for Marketing Directors

Call to Action

Want help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com
to grab time with Jeremy and build your marketing ROI dashboard.

View Episode age with details

Episodes mentioned:

Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study

Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action

Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel

Episode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper)

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Send us a text

Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen.

Key Topics Covered

• Why season ticket holders still matter: bankable revenue, sky-high LTV, and culture/word-of-mouth impact
• Single-game buyers as your largest conversion pipeline (and why flexibility-first offers win)
• Rethinking budget mix: stop spending 70–80% only on single-game ads; invest in mid/long-term plan growth
• Building the ticket plan ladder: single → multi-game → mini/flex → half → full season
• The post-game “bounceback” play: targeted email/text offers that turn 1 game into 2–3
• Perk-led nurturing: exclusive experiences that sample season-ticket value (create FOMO)
• In-season, data-driven upsells: flag 3–4 game attendees as warm leads (don’t wait till year-end)
• Using STH testimonials as “Yelp reviews” in ads, email, and on-site to add trust + urgency
• Marketing x Sales alignment: shared intel, warm lead routing, timing, and messaging

Timestamps

• 00:00 Introduction & NSF Fall Summit preview (Oct 9, 2025)
• 02:08 Why season ticket holders matter (stability, LTV, culture)
• 06:23 Single-game buyers as a growth market (flexibility, data capture)
• 10:41 Budget allocation pitfalls and fixes
• 12:29 The Ticket Plan Ladder explained
• 17:57 Walking fans up the ladder: bouncebacks, nurture, perks
• 20:24 Marketing + Sales must operate as one
• 22:42 Key takeaways & next steps

Call to Action

• Tune in: National Sports Forum Virtual Fall Summit on October 9, 2025—Jeremy joins the “Hot Takes in Marketing” panel (link in show notes).
• This week’s play: Run a post-game bounceback to opening night/next promo buyers and test a 2-for-1 or “prime + value” two-game bundle.
• Upgrade engine: Add STH testimonials to your mini/flex upgrade emails and landing pages, then route multi-game attendees to sales as warm leads.

Quote Pulls / Social Teasers

• “Season tickets are stability; single-game is your conversion pipeline.”
• “Fans crave choice and digital-first options—meet them there.”
• “Stop ending the sale at the first sale. The ladder starts after Game 1.”
• “Use your season ticket holders as your Yelp reviewers.”
• “Sales and marketing must work hand-in-hand—or the ladder collapses.”

Keywords

sports marketing, season tickets, single game tickets, fan engagement, marketing strategies, ticket sales, audience conversion, marketing budget, sports teams, sports business

NSF Event - LINK

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Send us a text

All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line.

Key Topics Covered

• Why fans love the simplicity and value of All You Can Eat plans
• How bundling food into tickets creates predictable, upfront revenue
• The operational efficiencies (and pitfalls) of prepaid concessions
• Margin risks and how heavy eaters can wipe out profits
• Menu design, alcohol clarity, and the importance of perceived value
• Structuring plans using per caps, pricing buffers, and sponsorship offsets
• Positioning All You Can Eat as an entry-level ticket plan without cannibalizing premium options
• Long-term strategy: renewals, upsells, and loyalty building

Chapters

• 00:00 – Introduction to All You Can Eat Ticket Plans
• 01:00 – Pros of All You Can Eat Packages
• 05:38 – Cons and Risks of All You Can Eat Packages
• 08:53 – Structuring All You Can Eat Plans Smartly
• 12:14 – Long-Term Strategy for All You Can Eat Packages
• 16:02 – Key Takeaways and Conclusion

Sound Bites / Social Teasers

• “One ticket, unlimited food.”
• “It elevates the experience.”
• “Define the package clearly—or risk an all you can lose plan.”

Call to Action
Tried an All You Can Eat ticket plan before? Jeremy wants to hear how it worked for your team—DM him or reach out through Sports Marketing Machine. If this episode gave you some food for thought (pun intended), share it with a colleague and leave a review on Apple or Spotify so more sports pros can sell smarter and build their fan base.

Links mentioned:

David Salyers - Chick-Fil-A "Creating A Value-Inbalance"

Loss Leaders - Episode 117

Episode page - Episode 133

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine