Send us Fan Mail

Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ads—they’re building connected marketing systems that drive more ticket sales, better decisions, and stronger fan engagement.

Key Topics Covered

• The big announcement: why Sports Marketing Machine joined Revelocity Sports
• Why most sports teams are running disconnected marketing tactics
• The difference between “busy marketing” and revenue-driving systems
• How connecting your ads, email, data, and CRM unlocks better results
• Why automation creates space for strategy instead of constant execution
• The role of personalization and fan data in driving engagement and sales
• How top teams are building systems that generate momentum over time
• What this partnership means for future insights, strategies, and case studies

Timestamps

• 00:00 — Big announcement: SMM joins Revelocity Sports
• 01:24 — The mission: helping teams sell more tickets and grow their fan base
• 02:48 — Why traditional strategies still work (but aren’t enough alone)
• 03:46 — The shift: from tactics to connected marketing systems
• 05:12 — Disconnected vs. system-driven teams
• 06:08 — How automation changes the role of marketing leaders
• 07:33 — Creating space for strategy and long-term planning
• 08:02 — What stood out about Revelocity Sports
• 08:24 — Shared mission: helping teams and communities thrive
• 09:21 — Data, personalization, and smarter fan communication
• 10:48 — What this means for the future of the podcast
• 12:13 — Developing staff and reducing turnover through education
• 13:08 — Closing thoughts and what’s ahead

Call to Action

If you’ve been focused on improving individual tactics—your ads, your emails, your promotions—this episode will challenge you to think bigger. Start looking at how everything connects. Because that’s where the real growth happens.

And if you’ve been listening to the podcast, get ready—this next chapter is all about bringing you deeper insights, smarter strategies, and real-world examples you can apply immediately.

Links mentioned:

Revelocity Sports - LINK

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Send us Fan Mail

Should Sports Teams Eliminate the Ticket Office?

What if your team stopped selling tickets at the window… completely?

In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the most polarizing ideas in sports ticketing today: going fully digital and eliminating the ticket office altogether. This isn’t a hot take—it’s a strategic conversation about how fans actually buy tickets today, and what teams need to consider before making a major operational shift.

If you're focused on selling more tickets and improving the fan experience, this episode will challenge how you think about your current ticketing model.

What You’ll Learn in This Episode

• Why digital-only ticketing is becoming the norm across sports
• The biggest advantage of removing the ticket office: a simpler buying process
• How teams can reduce staffing and operational costs on game day
• Why pushing fans to buy earlier improves data, planning, and revenue opportunities
• The real risk of losing spontaneous, last-minute buyers
• What happens when you remove human interaction from the buying experience
• Why your website and ticketing flow must be frictionless before making the switch
• Jeremy’s benchmark: when 80–90% of your tickets are already sold online
• How to rethink on-site support without a traditional box office
• The most important question every team should ask before making this move

Timestamps

00:00 – Why this is a conversation worth having
02:23 – Do teams still need a ticket office?
04:46 – Simplicity, efficiency, and cost savings
07:09 – The power of digital data and earlier purchases
08:34 – The downside: lost walk-ups and human touchpoints
09:33 – Why your digital experience must be dialed in
11:54 – When it actually makes sense to consider this
14:15 – Improving the buying experience with better tools
15:11 – Why you still need game-day support
16:39 – The key question: what would break?
18:02 – Final takeaway: make it easier to say yes

Key Takeaway

This isn’t about copying what another team is doing.

It’s about understanding how your fans buy tickets—and making it as easy as possible for them to say “yes, I’m coming to the game.”

Share This Episode

If this got you thinking, send it to someone on your team and start the conversation.

And if you found value in this episode, a quick rating or review on Spotify or Apple helps more sports marketers like you discover the show.

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

Send us Fan Mail

Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If you want your promotions to actually sell tickets (and grow year over year), this is the blueprint.

Key Topics Covered

• Why “What theme night should we do?” is the wrong starting point
• The shift from idea-first thinking → audience-first strategy
• The 4-part framework every successful theme night must have:
  • Clear audience
  • Reachable list
  • Organizer/advocate
  • Compelling reason to attend
• How weak theme nights fail (and why they don’t drive group sales)
• Real examples of audience-driven nights (Korean Night, Healthcare Appreciation, Bark in the Park)
• How to evaluate and score your current theme nights for effectiveness
• The role of organizers (coaches, principals, business leaders) in scaling ticket sales
• Building momentum: turning 200-ticket nights into 500+ year-over-year
• Why specificity beats broad appeal when trying to grow attendance

Timestamps

00:00 – Introduction: Why most theme nights don’t work
00:26 – The common mistake teams make when planning promotions
00:54 – Theme nights as audience strategy (not ideas)
01:46 – The wrong question teams are asking
02:16 – Start with audience: the foundation of every successful night
03:15 – Real-world examples of targeted theme nights
04:10 – Build the idea for the audience (not the other way around)
05:07 – The 4-part theme night framework
05:37 – Defining a clear, specific audience
06:05 – Do you actually have a list to reach them?
06:34 – The importance of having an organizer/advocate
07:03 – Creating a compelling reason to rally a group
07:58 – Challenges at the minor league and college level
09:22 – The 4-point filter to evaluate your theme nights
10:20 – Using momentum to grow attendance year-over-year
11:14 – Leveraging past success to scale future nights
12:13 – Why specificity drives results
13:10 – Prioritizing high-impact theme nights
14:07 – Continuous improvement and iteration
15:04 – Final takeaway: audience first, always
15:34 – Wrap-up and next steps

Core Takeaway

Theme nights aren’t promotions—they’re audience acquisition strategies.

If you don’t have:

• A clearly defined audience
• A way to reach them
• Someone to organize them
• A reason for them to show up

…you don’t have a theme night. You have an idea.

Resources & Links

• Previous Episode: Top 10 Theme Nights That Actually Sold Tickets
• Revelocity Sports

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine