Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.

This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.

It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.

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David Levy, the Founder and Co-CEO of Horizon Sports & Experiences, sits down with the Arnon brothers, Aviv and Shaka, on this edition of Sports Content Kings. With a career spanning over three decades, David has left an indelible mark on the sports media landscape. Prior to his role at HS&E, David served as President of Turner, where he not only oversaw Turner's leading portfolio but also spearheaded transformative initiatives within its sports division, such as securing exclusive rights to marquee events like the NCAA Division I Men's Basketball Championship, and expanding the portfolio with prestigious properties such as UEFA. Under his leadership, Turner programming garnered a staggering number of awards and nominations, and his strategic vision and relentless pursuit of innovation has reshaped the sports media industry. In this episode, David dives deep into the changing dynamics of sports broadcasting, from the decline of traditional cable television to the rise of streaming services like Netflix, Amazon, and Apple TV. He also shares his insights on the critical role of personalization, gamification, and short-form content in engaging the modern fan. Plus, the trio also explores the latest in live experiences, the evolving balance between technology and the integrity of sports, and so much more. So hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!

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Anmol Malhotra, the Head of Sports Partnerships at Snap Inc. sits down with the Arnon brothers, Aviv and Shaka, on this episode of Sports Content Kings. Anmol is a leader at the intersection of sports and technology and he joins the show to talk all about the incredible ways Snap Inc. is using cutting edge technology to revolutionize the fan experience. Plus, Anmol unpacks the importance of providing a 360-degree entertainment experience, targeting younger audiences, and the role creators play in driving sports content, and so much more. So hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!

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Hania Poole, the Senior Vice President of Digital at TNT Sports previously WBD Sports sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Hania is a leader in the sports media industry who has played a major role in revolutionizing the way sports are streamed and consumed, and she joins us to talk all about the latest innovations happening at TNT Sports, and so much more. So hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!

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Tomash Devenishek, the CEO and Founder of Kero Sports, a company that provides Algorithmically Curated Micro Betting solutions, sits down with hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Tomash shares insights into the next generation of sports betting, how Kero maximizes the entertainment and engagement of in-game betting through personalization, and more. Hit play and enjoy this fascinating episode of Sports Content Kings, brought to you by WSC Sports!

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The President of IMG’s Media Division, Adam Kelly joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about the exciting and forward thinking ways that IMG is using technology to take the sporting experience to the next level and beyond. From leveraging the intrinsic value of all assets to building an audience and winning the battle for attention, this is one episode of Sports Content Kings, brought to you by WSC Sports, that you don’t want to miss!

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Jeff Gerttula, Executive Vice President of CBS Digital and Sports joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings. Together they talk all about Jeff’s role in overseeing all digital properties at CBS Sports as well as the exciting launch of CBS Sports’ Golazo Network, a first-of-its-kind free, 24-hour soccer streaming network offering fans unparalleled coverage of all the top domestic and international soccer competitions. From the latest technology revolutionizing the distribution of sports content to the ways in which social media is being used to improve the fan experience, this is one episode of Sports Content Kings, brought to you by WSC Sports, that you don’t want to miss!

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Musician, actor, and CEO of the BIG3, Ice Cube joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings, brought to you by WSC Sports. Listen as Ice Cube talks about the innovation he’s cultivated for his new league, how he approaches breaking the status quo, how the BIG3 is revolutionizing the fan experience, and what to expect for this upcoming season of BIG3 basketball. You don’t want to miss the excitement, so join us for this episode of Sports Content Kings, presented by WSC Sports.

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