Personal branding queen Ricky Lee is here! 🎉

Ricky Lee has been building personal brands for 10+ years. She's a UGC creator and the creator of The Personal Brand Playbook. And she gave us SO much to think about.

We get into:

• What a personal brand actually is (you already have one)
• How to choose a lane when you're into a million things
• Anchoring your content back to one clear message
• Why repeating yourself means you're doing it right
• How to build a brand without sharing everything

Plus, we catch up on our UGC wins (one of us is $350 away from a $10K month 👀), our favorite foods, and the craziest things we want to try.

🎁 Listener deal: Screenshot that you're subscribed to Spill the UGC and DM it to Ricky Lee for 20% off The Personal Brand Playbook.

Want to come on the show? Apply HERE

Find us:
Hanna @hannacrockerugc
Jana @janafogartyugc
Ricky Lee @rickileewalls

Just us this week, catching up and yapping like always. ☕

One of us is in a slow season. The other is having her biggest month ever. We're talking about both, because that's UGC.

We get into:

• How Jana automated her daily pitches with AI 🤖
• Asking a brand for double their offer (and getting it)
• How to negotiate without burning bridges
• When gifted or lower-paid deals actually make sense
• Why you need to repeat yourself in your content. A lot.

Plus, our random facts (we're both fridge magnet girlies 🧲), our all-time favorite shows, and why internet friends are the best friends.

Want to come on the show? We have guests every other week, from total beginners to pros. Apply: HERE

Find us:
Hanna: @hannacrockerugc
Jana: @janafogartyugc

Our first guest is here! 🎉

We're chatting with Lauren Acosta (@itslaurenacosta), a stay-at-home mom of two toddlers who started UGC in January. She went from 150 to 19K followers and now makes five figures a month. Yes, really.

We get into:

• Why Lauren sees herself in 5 years
• Her short pitch formula (shorten it, then shorten it again)
• The DM trick that actually gets you a brand email
• 🌶️ Is UGC oversaturated? Our honest take
• Why your first videos should be cringe

Plus, we debate whether audiobooks count as reading (they do, Hanna 📚), share our childhood dream jobs, and Hanna's couch finally arrived. 🛋️

Want to come on the show? Apply to be a guest: HERE

Check out Lauren's course: The Fully Booked Vault

Find us:
Hanna @hannacrockerugc
Jana @janafogartyugc
Lauren @itslaurenacosta