Personal branding queen Ricky Lee is here! 🎉

Ricky Lee has been building personal brands for 10+ years. She's a UGC creator and the creator of The Personal Brand Playbook. And she gave us SO much to think about.

We get into:

• What a personal brand actually is (you already have one)
• How to choose a lane when you're into a million things
• Anchoring your content back to one clear message
• Why repeating yourself means you're doing it right
• How to build a brand without sharing everything

Plus, we catch up on our UGC wins (one of us is $350 away from a $10K month 👀), our favorite foods, and the craziest things we want to try.

🎁 Listener deal: Screenshot that you're subscribed to Spill the UGC and DM it to Ricky Lee for 20% off The Personal Brand Playbook.

Want to come on the show? Apply HERE

Find us:
Hanna @hannacrockerugc
Jana @janafogartyugc
Ricky Lee @rickileewalls

Just us this week, catching up and yapping like always. ☕

One of us is in a slow season. The other is having her biggest month ever. We're talking about both, because that's UGC.

We get into:

• How Jana automated her daily pitches with AI 🤖
• Asking a brand for double their offer (and getting it)
• How to negotiate without burning bridges
• When gifted or lower-paid deals actually make sense
• Why you need to repeat yourself in your content. A lot.

Plus, our random facts (we're both fridge magnet girlies 🧲), our all-time favorite shows, and why internet friends are the best friends.

Want to come on the show? We have guests every other week, from total beginners to pros. Apply: HERE

Find us:
Hanna: @hannacrockerugc
Jana: @janafogartyugc

Our first guest is here! 🎉

We're chatting with Lauren Acosta (@itslaurenacosta), a stay-at-home mom of two toddlers who started UGC in January. She went from 150 to 19K followers and now makes five figures a month. Yes, really.

We get into:

• Why Lauren sees herself in 5 years
• Her short pitch formula (shorten it, then shorten it again)
• The DM trick that actually gets you a brand email
• 🌶️ Is UGC oversaturated? Our honest take
• Why your first videos should be cringe

Plus, we debate whether audiobooks count as reading (they do, Hanna 📚), share our childhood dream jobs, and Hanna's couch finally arrived. 🛋️

Want to come on the show? Apply to be a guest: HERE

Check out Lauren's course: The Fully Booked Vault

Find us:
Hanna @hannacrockerugc
Jana @janafogartyugc
Lauren @itslaurenacosta

We're back and still yapping! ☕

This week we're answering our question of the week (Jana's childhood hobby is WILD, you have to hear it), sharing our UGC wins, and tackling our first listener hot take.

We get into:

• When a gifted collab is actually worth it
• The "3-month revisit" pitching trick
• Why nobody's answering our pitches (Bento vs. Gmail)
• 🌶️ Hot take: should course sales count as UGC income?
• How to stop comparing yourself to everyone's income recaps

Plus a reminder that you might owe taxes on gifted products. You're welcome. 😅

Got a hot take? Send it our way in the Spotify comments or on Instagram. We might talk about it on the show!

Find us: Hanna @hannacrockerugc | Jana @janafogartyugc

Welcome to Spill the UGC! 🎙️

In our first episode, we tell you who we are, how we both got into UGC, and why we started a podcast one week after becoming friends. (Blame the voice notes.)

We also get into:

• Our dream brand collabs (Whoop, Oura, if you're listening... 👀)
• Our favorite brands we've worked with so far
• Why tagging brands actually works, plus the hidden story tag trick
• Do followers matter for UGC? Our honest take
• Why your personality is your biggest asset

Send us your questions, topics, and hot takes in the Spotify comments or on Instagram.

Find us: Hanna @hannacrockerugc | Jana @janafogartyugc

This podcast is for educational and entertainment purposes only. Everything shared is the personal experience and opinion of the hosts and guests. It's not legal, financial, or tax advice, and individual results vary.