エピソード

  • Stand Out Globally: Expert Advice on International Speaking and Cross-Cultural Marketing
    2025/05/06
    Discover what it takes to market yourself as a successful international speaker in the final part of the Speakernomics global speaking series. Join Kenneth Kinney and a panel of expert speakers as they reveal real-world strategies for adapting your message across borders and cultures. How top speakers tailor their marketing (or not) for different countries and cultures The importance of showcasing international experience through your website, language, and social proof Why cultural nuances, communication styles, and relationship-building matter more than ever abroad Ways to prove your credibility and de-risk your value to foreign event planners Practical tips for customizing your content and personal brand to land gigs worldwide Tune in for actionable advice to help you thrive as a truly global speaker! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker
    2025/04/29
    Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact. In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry. In this session, Simon will: Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause. Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations. Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 分
  • Crossing Borders: Adapting Your Message and Style for Global Speaking Success
    2025/04/22
    In this episode of Speakernomics, host Kenneth Kinney ("Shark") brings together an international panel of expert speakers—including Sylvie di Giusto, Elias Kanaris, Lovelda Vincenzi, David Lim, Joni Petty, Reiner Pettic, Antoni Lacinai, and Jesus Tobias—to explore what it really takes to succeed as a professional speaker on the global stage. This third part of a four-part international series dives deep into how to effectively target specific countries and adapt to diverse cultural audiences. In this session, speakers will: Demonstrate how to research and analyze new international markets, covering everything from cultural norms and economic priorities to competitive landscape and logistical realities. Illustrate how to build and leverage relationships within local networks and how word-of-mouth and initial engagements can accelerate credibility and access in new regions. Explain how to adapt and modify your content, style, and delivery—adjusting for language, humor, idioms, and cultural expectations—to foster meaningful connections and maximize audience engagement across borders. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • The Joy Advantage: Amanda Gore's Strategies for Authentic Audience Connection
    2025/04/15
    In this engaging episode of Speakernomics, host Kenneth Kinney (Shark) welcomes accomplished author and speaker Amanda Gore to delve into the art of creating joyful experiences in the speaking industry. In this session, Amanda will: Demonstrate how to cultivate a joyful experience with your audience, emphasizing that fun and spontaneity are crucial tools for engaging and transforming your audience. Discuss balancing edutainment by integrating profound content with humor and interaction, ensuring that even serious topics are delivered in an engaging and memorable manner. Outline techniques for preparing and rehearsing that stress the importance of internalizing content rather than memorizing a set speech, allowing for genuine interaction and adaptability in response to audience dynamics. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Position Yourself as a Go-To Expert in International Speaking Markets
    2025/04/08
    This episode equips speakers with strategies to effectively position themselves across different global markets, ensuring their messages are impactful and well-received. In this episode of Speakernomics, host Kenneth Kinney (Shark) connects with an array of guest speakers to explore thriving in the international speaking arena. With global perspectives from speakers hailing from the U.S., New Zealand, the UK, Singapore, South Africa, Germany, Sweden, Mexico, and Australia, this episode dives deep into strategies for succeeding as an international speaker. In this session, participants like Ruby Newell-Legner, Sylvie di Giusto, and others will: Evaluate the significance of localizing messages to align with cultural norms and values, highlighting the need to adapt standard topics like leadership and motivation to resonate with specific audiences. Develop the ability to leverage relationships and in-person connections to open doors internationally, emphasizing the value of trust-based referrals over marketing assets. Demonstrate the importance of building credibility from within a market by providing relatable proof of expertise and relevance to local audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Understanding the Value of Research in Keynote Speaking with Insights from Ty Bennett, CSP
    2025/04/01
    In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively. In this session, Ty will: Evaluate the importance of integrating research into keynote speeches to add credibility and engage both buyers and audiences effectively. Illustrate strategies to enhance speaker performance through continuous desire for improvement, drawing inspiration from influential members of the NSA community. Demonstrate methods to make presentations more experiential and engaging, ensuring that audiences see the value and connect deeply with the content by using storytelling and humor. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 分
  • Dive Into International Speaking: Expert Tips for Global Success
    2025/03/25
    In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements. In this session, the esteemed speakers will: Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance. Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions. Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Mastering Your Marketing Material
    2025/03/18
    In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business. In this session, you will: Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website. Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career. Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion. Speakers: Mark Sharenbroich, CSP, CPAE Karen McCullough, CSP Denise Hamilton David Stollman Lois Creamer Frank Kitchen, CSP Deia Starr Rank Mike Ganino Michelle Joyce Dennis Yu Dejah Urbanovitch Thom Singer, CSP Christa Haberstock Chris West Shannon Jones Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分