Stop spending money on ads! Seriously...stop!

Everything you've been told about getting customers is backwards. You were told to spend money you don't have on ineffective ads, and it's slowly killing your business. The truth? The customers you get for free stick around longer than the ones you bought.

In this episode of Spaghetti 2 Strategy, Bill Walker and Gregg Lawrence break down the only three ways to acquire customers for free. No big marketing budget required!

Apply to be a guest on the show: https://spaghetti2strategy.com/apply-to-be-a-guest.

The three groups hiding in plain sight:

• 👥 People You Already Know: Past customers, old leads, and forgotten prospects sitting in your database. Sometimes your next customer isn't someone you need to find. It's someone you need to reconnect with.

• 🤝 People You Can Meet: Referrals, networking, and strategic partnerships. Who already has relationships with the people you want as customers?

• 🔍 People Who Can Find You: Social media, reviews, helpful content, and local visibility. You don't have to be famous. You have to be familiar.

Then take the 10-10-10 Challenge:

This week, create 30 opportunities for attention without spending a dime on ads — 10 people you know, 10 people you can meet, and 10 ways to be found.

Advertising buys attention. But attention also buys attention.

What's one thing you'll do in each of these three areas this week? And let us know if you've committed to complete the 10-10-10 challenge this week.

New episodes every week. Subscribe so you don't miss the next one.

If you believe the only way to make more money is to find more time, you're solving the wrong problem.

You'll never get more than 24 hours in a day. So the real question is: what is your next hour worth, and are you spending it on your highest-value opportunity?

In this episode of Spaghetti 2 Strategy, Bill and Gregg break down the time value of time and why busy rarely means profitable. You'll learn how to determine which tasks you should be outsourcing.

Are you consistently doing $10/hour work, $100/hour work, or $1,000/hour work?

It's time to offload the cheap hours so your time goes where it actually grows the business.

Let us know in the comments what one $10/hour task you're still doing yourself that you know you should hand off.

Apply to be a guest: https://spaghetti2strategy.com/apply-to-be-a-guest.

We'd love to speak with you regarding your business.

Apply to be a guest: https://spaghetti2strategy.com/apply-to-be-a-guest.

What happens when a creative business says yes to too many opportunities?

In this episode, Bill & Gregg interview Rob Odil from Genie in a Book, a company creating personalized AI storybooks for families, individuals, nonprofits, and events.

Genie in a Book offers custom paperback books, hardcovers, coloring books, comic books, and even a portable event booth that transforms family photos into instant coloring pages.

But more options can create a serious business problem: lack of focus.

Rob explains how Genie in a Book is trying to decide which audience, product, and growth path deserves the most attention. We discuss why constantly adding formats and target markets can spread a company too thin and why visibility becomes much easier once the business chooses a clear direction.

Rob plans to return in a month or two to share what he and his partners decided and how that decision will shape their marketing strategy.

Learn more about Genie in a Book: www.genieinabook.com.

What should Genie in a Book focus on first: families, events, nonprofits, or another market?

Share your opinion in the comments.