Stop spending money on ads! Seriously...stop!

Everything you've been told about getting customers is backwards. You were told to spend money you don't have on ineffective ads, and it's slowly killing your business. The truth? The customers you get for free stick around longer than the ones you bought.

In this episode of Spaghetti 2 Strategy, Bill Walker and Gregg Lawrence break down the only three ways to acquire customers for free. No big marketing budget required!

Apply to be a guest on the show: https://spaghetti2strategy.com/apply-to-be-a-guest.

The three groups hiding in plain sight:

• 👥 People You Already Know: Past customers, old leads, and forgotten prospects sitting in your database. Sometimes your next customer isn't someone you need to find. It's someone you need to reconnect with.

• 🤝 People You Can Meet: Referrals, networking, and strategic partnerships. Who already has relationships with the people you want as customers?

• 🔍 People Who Can Find You: Social media, reviews, helpful content, and local visibility. You don't have to be famous. You have to be familiar.

Then take the 10-10-10 Challenge:

This week, create 30 opportunities for attention without spending a dime on ads — 10 people you know, 10 people you can meet, and 10 ways to be found.

Advertising buys attention. But attention also buys attention.

What's one thing you'll do in each of these three areas this week? And let us know if you've committed to complete the 10-10-10 challenge this week.

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