『Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)』のカバーアート

Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)

Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)

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 Former Sonic CEO Cliff Hudson and tech architect Craig Miller reveal how a digital transformation—sparked by Hudson’s 2004 'techno-oval' customer-engagement vision propelled the drive-in chain to $5.8B. They detail overcoming legacy 'tech debt,' leveraging Sonic’s unique 25-stall drive-in model to dominate app-based convenience and scaling integrated POS/mobile systems across 3,600 stores. Despite post-acquisition sales dips, their tech stack delivered over a 20% pandemic surge, proving brick-and-mortar resilience through operational reinvention—a universal playbook for legacy brands battling digital disruption and ever-changing market conditions.
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