Social Media in 2025: What’s Changing, What’s Dying, and How to Win
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Social Media in 2025: What’s Changing, What’s Dying, and How to Win
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In this episode we discuss:
- 00:00 – Why 2025 will be a make-or-break year for creators
- 01:30 – The rise of storytelling and personal journey content
- 03:50 – Why trust and transparency are the new currency
- 06:30 – Slowing down content: the surprising trend you can’t ignore
- 09:30 – “Sit and watch” and listicle formats that boost retention
- 11:10 – Platform diversification and how to build trust across channels
- 14:00 – Algorithm changes and the decline in average views
- 16:00 – How new creators can win in 2025
- 18:00 – Using trial reels and second accounts for content testing
- 20:00 – Why ad bandwidth is shrinking and what it means for your offers
- 22:30 – Creating products that people actually trust and want
- 25:30 – Transparency as a competitive advantage
- 27:00 – Platform predictions: LinkedIn, YouTube Shorts, TikTok, X, Threads, and BlueSky
- 36:00 – The return of communities: Facebook Groups, Skool, and why they matter now
- 40:00 – The final word: trust, testing, and turning insights into action
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