Social Media in 2025: Global Users Reach 5.24 Billion with Millennials Leading Platform Engagement
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Social Media in 2025: Global Users Reach 5.24 Billion with Millennials Leading Platform Engagement
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Social media continues to dominate our digital lives, with the latest figures showing 5.24 billion active users worldwide as of early 2025. This represents a 4.1% growth over the previous year, a slight slowdown from the explosive growth seen in the past decade[3][4].
Facebook remains the reigning champion with 3.065 billion monthly active users, though its influence among younger generations continues to wane. The platform is most popular with the 25-34 age bracket, who make up 31.1% of its user base[2]. Despite younger users spending less time on the platform, Facebook maintains its position as the top destination for customer service interactions and direct purchases on social media[2].
In America specifically, social media penetration has reached 72.5% of the population, with 246 million active users as of January 2025. This marked a 2.93% increase from the previous year, adding 7 million new users to platforms across the country[5].
The demographic landscape reveals interesting patterns. Millennials lead social media adoption, with nearly 70% expected to be active users in 2025[2]. The largest age group on social platforms in the U.S. is 25-34 year-olds with 44.7 million monthly active users, followed closely by those aged 35-44[5].
One notable trend is the diversification of platform usage, with the average user now accessing nearly seven different social media platforms monthly[4]. This multi-platform approach has become standard as users seek different experiences and connections across various services.
Looking at the decade-long trajectory, social media has experienced remarkable growth – from just 2.08 billion global users in 2015 to today's 5.24 billion, representing a 2.52x increase in ten years[4]. However, as user identities now represent over 60% of the global population, we can expect continued but more moderate growth in the coming years[3].