Social Media in 2025: Global Connectivity Reaches Record Heights with 5.24 Billion Active Users Worldwide
カートのアイテムが多すぎます
ご購入は五十タイトルがカートに入っている場合のみです。
カートに追加できませんでした。
しばらく経ってから再度お試しください。
ウィッシュリストに追加できませんでした。
しばらく経ってから再度お試しください。
ほしい物リストの削除に失敗しました。
しばらく経ってから再度お試しください。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Social Media in 2025: Global Connectivity Reaches Record Heights with 5.24 Billion Active Users Worldwide
-
ナレーター：
-
著者：
このコンテンツについて
As of May 2025, social media continues to dominate how we connect, with 5.24 billion active user identities worldwide representing over 60% of the global population[4]. This 4.1% growth over the past year shows consistent but slowing expansion as markets approach saturation[4].
Facebook remains the reigning champion with 3.065 billion monthly active users, followed closely by YouTube, Instagram, and WhatsApp, each boasting at least two billion users[1]. Despite competition from newer platforms, Facebook maintains its stronghold particularly among the 25-34 age bracket, who make up 31.1% of its user base[3].
In America alone, 246 million people—72.5% of the population—actively use social media, a number that grew by 7 million since January 2024[5]. The American social media landscape shows interesting demographic patterns with 25-34 year-olds leading usage (44.7 million), followed by 35-44 year-olds (40.9 million)[5].
Millennials continue to be the most active demographic on social platforms, with projections showing 69.2% using social media this year[3]. However, younger users are spending less time on Facebook—just 22 minutes daily for 18-24 year-olds—as they migrate to platforms like TikTok and Snapchat[3].
The gender distribution across social media shows interesting patterns: globally, Facebook's audience skews male (56.8%) versus female (43.2%)[3], while America shows more female users (120.7 million) than male (111.4 million)[5].
Social commerce is another area seeing significant traction, with Facebook leading as the platform where 39% of consumers make direct purchases, followed by TikTok (36%) and Instagram (29%)[3].
Overall internet usage numbers are equally impressive, with 5.56 billion people online worldwide as of February—representing 67.9% of the global population[2]. As social media continues evolving in 2025, these platforms remain essential channels not just for connection, but increasingly for commerce, customer service, and community building.