エピソード

  • How Brands Use Social Media for Employee-Generated Content

    How Brands Use Social Media for Employee-Generated Content
    2026/06/07
    In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into content creators. They dive into the strategy behind employee-generated content (EGC), why it outperforms polished brand posts, and how companies like Adobe and Starbucks have built successful EGC programs. Lucas shares specific stats: employee-shared content gets 8x more engagement than brand-shared content, and leads from employee advocacy are 7x more likely to convert. They discuss the balance between authenticity and control, how to incentivize participation without forcing it, and the tools brands use to scale EGC. If you're a marketer looking to humanize your brand and boost organic reach without paid ads, this episode is for you. #EmployeeGeneratedContent #EGC #SocialMediaMarketing #EmployeeAdvocacy #BrandAuthenticity #ContentStrategy #OrganicReach #LinkedIn #TikTok #Instagram #Adobe #Starbucks #Marketing #Business #FexingoBusiness #BusinessPodcast #SocialMediaStrategy #EmployeeAmbassador Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Social Media for Product Teardowns

    How Brands Use Social Media for Product Teardowns
    2026/06/06
    Lucas and Luna dive into the surprising trend of brands posting product teardowns—deliberately taking apart their own products on social media. Lucas shares how a small outdoor gear company saw a 14% conversion lift after a teardown video of its tent showed the seam-sealing process. Luna highlights how a laptop maker used a teardown to address durability concerns, cutting support tickets by 22%. They discuss why transparency builds trust, how teardowns differ from unboxing, and practical tips for brands considering this approach. The episode includes a subtle donation appeal tied to the value of candid discussions. Recorded June 6, 2026. #ProductTeardowns #SocialMediaMarketing #Transparency #Trust #OutdoorGear #LaptopBrands #ConversionLift #SupportTickets #SeamSealing #Durability #Unboxing #BehindTheScenes #MarketingStrategy #ContentMarketing #BrandTrust #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Brands Use Social Media for Product Returns and Exchanges

    How Brands Use Social Media for Product Returns and Exchanges
    2026/06/06
    In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning the dreaded product return into a social media opportunity. They examine REI's famous #OptOutside campaign and its seamless return policy integration, then dive into how Warby Parker uses Instagram DMs to initiate exchanges. Lucas shares data showing that brands with easy return processes see 20% higher customer lifetime value. Luna points out that 63% of consumers check a brand's social media before making a return. They discuss the psychology of 'reverse logistics' as a trust signal, and how companies like Zappos built loyalty through no-fuss returns communicated via social channels. The hosts also touch on emerging trends like return unboxing videos and TikTok haul-return content. A practical, data-rich conversation for marketers looking to reduce friction and build confidence through social media. #SocialMediaMarketing #ProductReturns #CustomerExperience #RET #WarbyParker #Zappos #ReverseLogistics #Loyalty #Trust #Instagram #TikTok #REI #OptOutside #CustomerService #Ecommerce #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Brands Use Social Media for Behind-the-Scenes Content

    How Brands Use Social Media for Behind-the-Scenes Content
    2026/06/05
    In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why behind-the-scenes content is becoming a powerful tool for brand authenticity and engagement. They dive into how Patagonia's 'Worn Wear' campaign and Glossier's transparent product development process have built trust and community. Lucas explains the psychology of why audiences crave unpolished, real-time glimpses into operations, and Luna shares data on how BTS posts drive 30% higher engagement on Instagram versus polished ads. They also discuss pitfalls like overproduction and the importance of maintaining spontaneity. Tune in for actionable insights on integrating BTS into your social strategy without losing the magic. #BehindTheScenes #SocialMediaMarketing #Authenticity #Patagonia #Glossier #InstagramMarketing #TikTokStrategy #LinkedInMarketing #BrandTrust #ContentStrategy #EngagementTips #MarketingPodcast #FexingoBusiness #BusinessPodcast #BTSContent #UserGeneratedContent #Transparency #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How Brands Use Social Media for Influencer Gifting Without Paying

    How Brands Use Social Media for Influencer Gifting Without Paying
    2026/06/05
    In episode 32, Lucas and Luna explore the strategy of influencer gifting—where brands send free products to creators in exchange for organic posts, rather than paid sponsorships. They dig into why brands like Glossier and Gymshark have built entire marketing engines around this approach, how to structure a gifting program that doesn't feel like spam, and the key metrics to track success. Lucas shares data from a recent case study where a small skincare brand turned 50 gifted units into over $200,000 in earned media value. Luna challenges the assumption that gifting only works for physical products, offering examples from SaaS and service businesses. They also discuss common pitfalls, like sending generic gifts that get ignored, and how to personalize at scale. If you've ever wondered whether sending free stuff actually moves the needle, this episode has the answer. #InfluencerGifting #SocialMediaMarketing #BrandStrategy #OrganicReach #Glossier #Gymshark #ContentCreators #MarketingStrategy #ProductSeeding #EarnedMediaValue #MicroInfluencers #Unboxing #BrandAwareness #CustomerAcquisition #SaaSMarketing #Personalization #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Social Media for Product Recalls and Safety Notices

    How Brands Use Social Media for Product Recalls and Safety Notices
    2026/06/04
    Episode 31 of Social Media Marketing with Fexingo explores a high-stakes use of social platforms: product recalls and safety notices. Lucas and Luna break down how brands like Toyota and Johnson & Johnson have used Instagram, TikTok, and LinkedIn to quickly communicate with consumers when things go wrong. They discuss the 2019 Fisher-Price Rock 'n Play recall that reached millions via social, why video demonstrations outperform text-only posts, and how a recall strategy can actually build trust if done transparently. Specific examples include Toyota's 2023 airbag recall campaign that used Instagram Reels to walk owners through VIN checks, and how a small pet food brand averted PR disaster by using TikTok to issue a voluntary recall. The episode also covers the timing dilemma — waiting for regulatory approval vs. moving fast — and why brands should have a recall playbook written before a crisis hits. No marketing fluff, just actionable insights for social media managers. #ProductRecalls #SocialMediaSafety #CrisisCommunication #BrandTrust #InstagramReels #TikTokForBusiness #LinkedInStrategy #ToyotaRecall #JohnsonAndJohnson #FisherPrice #RecallMarketing #ConsumerSafety #Marketing #SocialMediaMarketing #FexingoBusiness #BusinessPodcast #BrandCrisis #RecallPlaybook Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Social Listening to Predict Trends

    How Brands Use Social Listening to Predict Trends
    2026/06/04
    In episode 30 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social listening tools to spot emerging trends before they go mainstream. They break down how Nike used Reddit and Instagram conversations to anticipate the rise of 'quiet outdoor' aesthetics, and how a small skincare brand identified a sudden interest in 'slugging' months before it hit TikTok's For You page. The hosts discuss specific metrics like share of voice, sentiment shifts, and keyword velocity, and warn against common pitfalls like confirmation bias and data overload. If you work in marketing or just want to understand how trend forecasting really works on social media, this episode gives you a concrete framework. No theories, just real examples and tactical advice. #SocialListening #TrendPrediction #Nike #Reddit #Instagram #TikTok #QuietOutdoor #Slugging #BrandStrategy #MarketingAnalytics #SocialMediaTrends #ConsumerInsights #DataDrivenMarketing #ShareOfVoice #SentimentAnalysis #KeywordVelocity #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Social Media for Customer Retention

    How Brands Use Social Media for Customer Retention
    2026/06/03
    This episode explores how brands are shifting from social media as an acquisition tool to a retention engine. Hosts Lucas and Luna break down the specific tactics companies like Starbucks and Sephora use to keep customers coming back — from loyalty programs integrated into Instagram to direct DMs that lower churn. They also examine the data behind retention vs. acquisition cost, and why top brands are now using platforms like WhatsApp and Messenger for personalized follow-ups. A surprising stat reveals that a 5% increase in retention can boost profits by 25% to 95%, according to Bain & Company. The conversation ties this back to the current June 2026 environment, where ad costs are rising and brands need smarter ways to protect their customer base. #CustomerRetention #SocialMediaMarketing #Instagram #Starbucks #Sephora #LoyaltyPrograms #ChurnReduction #WhatsApp #Messenger #MarketingStrategy #BainAndCompany #RetentionVsAcquisition #DMStrategy #CustomerLifetimeValue #June2026 #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分