『Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy』のカバーアート

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

著者： Fexingo
無料で聴く

Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not generic tips, but specific benchmarks from recent campaigns. No hype, no ‘five hacks to go viral’: just the numbers, the trade-offs, and the strategic decisions that separate effective social presence from noise. After each episode, you’ll know exactly which metric to track and which platform to prioritize for your next quarter. #SocialMediaMarketing #InstagramStrategy #TikTokMarketing #LinkedInStrategy #PlatformStrategy #ContentMarketing #SocialMediaROI #DigitalMarketing #MarketingAnalytics #ViralMarketing #InfluencerMarketing #PaidSocial #OrganicReach #MarketingMetrics #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Brands Use Social Media for Employee-Generated Content

    How Brands Use Social Media for Employee-Generated Content
    2026/06/07
    In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into content creators. They dive into the strategy behind employee-generated content (EGC), why it outperforms polished brand posts, and how companies like Adobe and Starbucks have built successful EGC programs. Lucas shares specific stats: employee-shared content gets 8x more engagement than brand-shared content, and leads from employee advocacy are 7x more likely to convert. They discuss the balance between authenticity and control, how to incentivize participation without forcing it, and the tools brands use to scale EGC. If you're a marketer looking to humanize your brand and boost organic reach without paid ads, this episode is for you. #EmployeeGeneratedContent #EGC #SocialMediaMarketing #EmployeeAdvocacy #BrandAuthenticity #ContentStrategy #OrganicReach #LinkedIn #TikTok #Instagram #Adobe #Starbucks #Marketing #Business #FexingoBusiness #BusinessPodcast #SocialMediaStrategy #EmployeeAmbassador Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Social Media for Product Teardowns

    How Brands Use Social Media for Product Teardowns
    2026/06/06
    Lucas and Luna dive into the surprising trend of brands posting product teardowns—deliberately taking apart their own products on social media. Lucas shares how a small outdoor gear company saw a 14% conversion lift after a teardown video of its tent showed the seam-sealing process. Luna highlights how a laptop maker used a teardown to address durability concerns, cutting support tickets by 22%. They discuss why transparency builds trust, how teardowns differ from unboxing, and practical tips for brands considering this approach. The episode includes a subtle donation appeal tied to the value of candid discussions. Recorded June 6, 2026. #ProductTeardowns #SocialMediaMarketing #Transparency #Trust #OutdoorGear #LaptopBrands #ConversionLift #SupportTickets #SeamSealing #Durability #Unboxing #BehindTheScenes #MarketingStrategy #ContentMarketing #BrandTrust #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Brands Use Social Media for Product Returns and Exchanges

    How Brands Use Social Media for Product Returns and Exchanges
    2026/06/06
    In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning the dreaded product return into a social media opportunity. They examine REI's famous #OptOutside campaign and its seamless return policy integration, then dive into how Warby Parker uses Instagram DMs to initiate exchanges. Lucas shares data showing that brands with easy return processes see 20% higher customer lifetime value. Luna points out that 63% of consumers check a brand's social media before making a return. They discuss the psychology of 'reverse logistics' as a trust signal, and how companies like Zappos built loyalty through no-fuss returns communicated via social channels. The hosts also touch on emerging trends like return unboxing videos and TikTok haul-return content. A practical, data-rich conversation for marketers looking to reduce friction and build confidence through social media. #SocialMediaMarketing #ProductReturns #CustomerExperience #RET #WarbyParker #Zappos #ReverseLogistics #Loyalty #Trust #Instagram #TikTok #REI #OptOutside #CustomerService #Ecommerce #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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