『Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy』のカバーアート

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

著者： Fexingo
無料で聴く

Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not generic tips, but specific benchmarks from recent campaigns. No hype, no ‘five hacks to go viral’: just the numbers, the trade-offs, and the strategic decisions that separate effective social presence from noise. After each episode, you’ll know exactly which metric to track and which platform to prioritize for your next quarter. #SocialMediaMarketing #InstagramStrategy #TikTokMarketing #LinkedInStrategy #PlatformStrategy #ContentMarketing #SocialMediaROI #DigitalMarketing #MarketingAnalytics #ViralMarketing #InfluencerMarketing #PaidSocial #OrganicReach #MarketingMetrics #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Brands Monetize Social Feeds

    How Brands Monetize Social Feeds
    2026/09/10
    With organic reach declining and platform algorithms shifting toward video-first discovery, brands are pivoting from engagement metrics to direct revenue generation through social commerce. This episode explores how companies like Warby Parker and Sephora are turning Instagram and TikTok feeds into checkout experiences, reducing friction between content and purchase. We examine the specific mechanics of shoppable posts, the rise of live shopping events, and the data-driven strategies behind converting viewers into buyers without relying on paid ads. Hosted by Lucas and Luna. #SocialCommerce #DigitalMarketingStrategy #EcommerceTrends2026 #InstagramShopping #TikTokShop #ConversionOptimization #BrandRevenue #ContentToCash #RetailTech #SocialMediaROI #LiveShopping #ShoppablePosts #FexingoBusiness #BusinessPodcast #MarketingInsights #ConsumerBehavior #PlatformStrategy #DigitalRetail Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Social Platforms Are Monetizing Your Attention

    How Social Platforms Are Monetizing Your Attention
    2026/09/09
    We break down the new shift in social media economics where platforms like Instagram and TikTok are no longer just selling ads but actively monetizing the attention economy through integrated commerce and creator revenue splits. Using recent data from Meta and ByteDance, we examine how algorithmic changes prioritize transactional content over engagement metrics. Lucas and Luna discuss the implications for brands relying on organic reach and why the definition of a viral post is changing from likes to direct sales conversions. #SocialMediaMarketing #DigitalAdvertising #CreatorEconomy #MetaPlatform #TikTokStrategy #InstagramReels #AlgorithmChanges #OnlineCommerce #BrandStrategy #ContentMonetization #FexingoBusiness #BusinessPodcast #MarketingTrends2026 #SocialMediaROI #InfluencerMarketing #EcommerceGrowth #DigitalEconomy #AdTech Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Brands Turn Comments Into Revenue

    How Brands Turn Comments Into Revenue
    2026/09/08
    Most brands treat social media comments as noise to be moderated or ignored. This episode explores the emerging strategy of 'conversational commerce,' where companies like Starbucks and Sephora integrate customer service directly into their Instagram and TikTok feeds to drive immediate sales. We break down how turning a complaint or question into a transactional moment can increase conversion rates by up to thirty percent, and why the best brand replies don't sound like bots. We also look at the operational costs of maintaining real-time human responses versus automated chatbots, and what this means for small businesses in September twenty twenty six. #ConversationalCommerce #SocialMediaMarketing #CustomerExperience #StarbucksStrategy #SephoraTech #InstagramSales #TikTokBusiness #BrandEngagement #SocialListening #DigitalRetail #CommunityManagement #FexingoBusiness #BusinessPodcast #MarketingTrends #EcommerceGrowth #SocialProof #DirectResponse #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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