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SoTellUs Time

SoTellUs Time

著者： Trevor Howard: Business Marketing Expert
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 SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The December Advantage: A secret you need to Use to Explode Growth in the New Year

    The December Advantage: A secret you need to Use to Explode Growth in the New Year
    2025/12/09

    Welcome back to another episode of SoTellUs Time! Today, Trevor reveals one of the most overlooked growth strategies in business: The December Advantage — your secret weapon for launching the new year with clarity, momentum, and massive profit potential.

    Most entrepreneurs treat December like a slowdown. Business gets quiet, customers get busy with friends and family, and owners mentally check out. But the truth is this:

    December is the MOST valuable month of the year for business growth — if you use it intentionally.

    In this episode, Trevor breaks down a powerful year-end review process that separates thriving businesses from stagnant ones. You'll learn how to analyze what worked, what didn't, and what absolutely needs to go — whether that's a system, a process, or even a person.

    Using this simple three-column method, you'll discover how to:
    ✅ Identify your most profitable systems, strategies, and partnerships
    ✅ Eliminate the hidden "profit killers" draining your business
    ✅ Spot outdated tools or processes that need to be cut or optimized
    ✅ Evaluate your team with clarity, compassion, and honesty
    ✅ Strengthen your foundation with loyal, hardworking people
    ✅ Implement automation and AI the right way (not by replacing people!)
    ✅ Start January as a completely transformed business

    Trevor also shares real consulting experiences where decades-old companies used this December process and walked into January looking like entirely new organizations.

    Whether your year was strong or challenging, December gives you the advantage:
    📝 Time to review
    🧹 Space to remove and refine
    🚀 Opportunity to rebuild stronger

    If you take this month seriously, you won't enter the new year hoping for better results — you'll create them.

    🔥 Episode Highlights

    • Why business slows down in December — and how that benefits YOU

    • The exact 3-column breakdown: What worked, what kind of worked, and what failed

    • The truth about people problems vs. process problems

    • The power of loyalty and why it has fueled SoTellUs for 27 years

    • Why AI should support your team, not replace it

    • How outdated systems silently drain your revenue

    • Why 2026 is shaping up to be a major opportunity year

    • How to prepare your company NOW to capitalize on increased consumer spending

    📊 Want to transform your business in 2026?

    Start by transforming December.
    Write down your three columns from this episode and do the honest review every successful entrepreneur must do.

    This episode was built from the full transcription here:

    🚀 Grow Faster With SoTellUs

    Want to automate communication, get more reviews, handle web chats, improve follow-up, and build a stronger foundation for your business?
    👉 Visit us at https://www.youtube.com/sotellus

    ❤️ Support the Show

    👍 Like
    💬 Comment your biggest December takeaway
    🔔 Subscribe for weekly business growth strategies

    Let's make 2026 your most profitable year ever.

    #decemberadvantage #businessgrowth #entrepreneurmindset #smallbusinesssuccess #automations #businesssystems #teamculture #aiinbusiness #sotellustime #yearendreview #businessplanning #entrepreneurs #newyearsuccess #2026planning #loyaltyinbusiness #scaleyourbusiness
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    17 分
  • The Power of Your Story: Authentic Storytelling for Business Growth

    The Power of Your Story: Authentic Storytelling for Business Growth
    2025/12/02

    Your story is your most powerful marketing tool — and in this episode of SoTellUs Time, Trevor and Troy Howard reveal how to use authentic storytelling to build trust, attract customers, and drive massive business growth. If you've ever wondered why some brands instantly connect while others struggle… this episode breaks down the secret.

    People buy from people they feel connected to.
    Your story is the bridge.
    Your authenticity is the magnet.
    Your journey is the one thing no competitor can duplicate.

    What You'll Learn

    ✔ Why storytelling is more persuasive than facts or features
    ✔ The biggest storytelling mistakes entrepreneurs make
    ✔ The 4-Part Story Framework that always sells:
    • Spark – What started it all
    • Struggle – The challenges that shaped you
    • Shift – The breakthrough that changed everything
    • Success – The transformation your customers can experience
    ✔ How to tell your story without oversharing
    ✔ How to integrate storytelling into your daily marketing
    ✔ Real-world examples of stories that converted better than ads

    Why Storytelling Works in Business

    Humans make decisions emotionally and justify them with logic. That means your personal journey — your purpose, your struggles, your wins — is what pulls people in. In a noisy digital world, authenticity is your competitive edge.

    Where to Use Your Story for Maximum Impact

    • Website About Page
    • Sales presentations
    • Email welcome sequences
    • Social media posts
    • Podcast appearances
    • Speaking engagements
    • Intro videos
    • Ads and retargeting
    • Team onboarding (build culture fast)

    When you use storytelling consistently, people feel like they know you — and trust you before you ever sell them anything.

    Your Challenge This Week

    Write your Spark → Struggle → Shift → Success story and share it in a simple post or video. Watch how your audience reacts differently. Connection creates customers.

    Subscribe & Explore More SoTellUs Time

    Subscribe: https://www.youtube.com/sotellus
    More episodes on business growth, reviews, automation, and scaling your company every week.

    Helpful Links

    • Learn more about SoTellUs: https://www.sotellus.com
    • Instagram: https://www.instagram.com/sotellus
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    21 分
  • Build a Self-Managing Team That Runs Without You

    Build a Self-Managing Team That Runs Without You
    2025/11/25
    Imagine taking a full week off… and your business runs BETTER without you there. That's the power of a true self-managing team—a team with systems, accountability, and autonomy so strong that you are no longer the bottleneck. In today's SoTellUs Time episode, Trevor Howard breaks down the blueprint for creating a business that grows without constant supervision, endless questions, or micromanagement. Whether you're a small business owner, service provider, salon owner, childcare director, or leading a growing team, this episode gives you the exact systems and leadership framework to get your team operating at a high level—without YOU being involved in every tiny decision. ⭐ WHAT YOU'LL LEARN IN THIS EPISODE 1. The Real Reason You're the Bottleneck (and How to Fix It) Most business owners end up doing too much because everything flows through them. You'll discover how to shift from Doer → Manager → Leader, so your business becomes scalable, profitable, and drama-free. 2. Step #1: Build Systems That Remove Guesswork We break down the 3 foundational systems every self-managing team needs: SOPs (Standard Operating Procedures): Clear, step-by-step instructions that eliminate confusion. Decision-Making Guidelines: "If this happens… do this" frameworks that help your team solve problems without you. Defined Roles: Crystal-clear expectations so every team member knows exactly what they own. You'll hear real examples from service businesses, childcare centers, and teams who transformed overnight by implementing simple, documented systems. 3. Step #2: Create a Culture of Accountability Autonomy only works when accountability is built in. Learn the system that turns average employees into high performers: Scorecards & KPIs for each role Weekly check-ins that take less than 20 minutes The "Come With Solutions" Rule that eliminates constant back-and-forth Plus, a story of a business owner who stopped micromanaging and saw productivity skyrocket. 4. Step #3: Empower Real Autonomy People work better when they feel trusted. Learn how to: Give team members authority that matches their responsibility Use the 70% Rule to delegate effectively Create a "safe to fail" culture Open feedback loops that spark innovation You'll hear how one manager reduced chaos by letting team leads schedule independently—using a system—and watch stress disappear. 5. Implementation Roadmap: How to Transition Without Chaos You'll get a clear plan for introducing autonomy gradually and safely: Start with one role or department Build systems BEFORE delegating Train, don't dump Expand autonomy step-by-step Celebrate every win to reinforce the culture Get ready for a team that's confident, proactive, and self-sufficient. 🧠 BIG TAKEAWAYS Systems create clarity. Accountability creates consistency. Autonomy creates growth. This week's challenge: 👉 Choose ONE task you do often. Create a simple system for it. And delegate it. 📺 SUBSCRIBE FOR MORE BUSINESS GROWTH STRATEGIES We drop weekly episodes to help you grow, automate, and scale your business with proven strategies and real-world examples. Subscribe here: https://www.youtube.com/@sotellus 🚀 WORK WITH SOTELLUS (Review Software, AI Receptionist, Automations, Websites & More) Grow your business with the same tools we use to build automated systems and self-managing teams: 👉 https://www.youtube.com/sotellus self managing team, how to build a self managing team, team autonomy, accountability culture, business systems, how to delegate, leadership training, employee accountability, SOPs for business, team scorecards, KPIs for small business, business growth strategies, how to scale a business, replace yourself in your business, business leadership podcast, entrepreneurship training, small business management, SoTellUs Time, Trevor Howard podcast, how to stop micromanaging, team leadership skills, how to build a winning team, create business processes, standard operating procedures, service business training, automate your business
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    26 分
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