『SoTellUs Time』のカバーアート

SoTellUs Time

SoTellUs Time

著者： Trevor Howard: Business Marketing Expert
無料で聴く

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Private Equity Is Coming for Your Business

    Private Equity Is Coming for Your Business
    2026/10/06
    Private equity isn't coming for your market someday. It's already here. Across HVAC, plumbing, dental, veterinary, medspa, and other local service industries, private equity groups are buying established businesses, rolling them together, and entering markets with massive marketing budgets, centralized call centers, professional sales systems, and access to capital most independent owners simply can't match. So how does a local business compete? You don't try to outspend them. In this episode of SoTellUs Time, we break down how independent businesses can compete with private equity rollups, national brands, franchises, and heavily funded competitors—and why some of your biggest advantages are things they can't buy overnight. The rollup may have more money. That doesn't mean they have to win your market. 🔥 SPEED BEATS SPEND Private equity-backed companies can buy attention. You can beat them by being faster. Who answers the phone first? Who books the job on the first call? Who follows up immediately? Who can get someone to the customer today or tomorrow? A company can spend thousands generating a lead and still lose that customer because someone else answered first. Ask yourself: How many jobs did you lose last month to a company that wasn't necessarily better—but was simply faster? Speed-to-lead isn't just a marketing metric. It's an operating system. 🔥 TRUST IS THE MOAT THEY CAN'T BUY FAST A rollup can buy your competitor. They can buy trucks, billboards, Google Ads, software, employees, and call centers. What they can't instantly buy is years of trust in your community. They can't manufacture hundreds of recent five-star reviews from customers who actually know your team. They can't instantly recreate relationships with families who have used your company for years. That local reputation matters. Ask for reviews before leaving the job. Respond to negative reviews quickly. Make customer experience and reputation part of your weekly scorecard. Advertising creates awareness. Operations create belief. 🔥 COMPETE WHERE BIG COMPANIES ARE WEAK Don't try to beat the biggest company in town by becoming a smaller version of them. Fight where you have the advantage. Answer the phone. Book quickly. Show up when you say you will. Communicate with customers. Know their names. Empower your team to solve problems. Treat the customer like a neighbor instead of a ticket number. The bigger a company becomes, the harder those things can be to execute consistently. That's your opportunity. 🔥 BUILD YOUR ANTI-ROLLUP SCOREBOARD Start tracking four numbers: • Live answer rate • Speed-to-book • Review velocity • Repeat and referral business If those numbers are strong, your competitor's massive advertising budget becomes a lot less intimidating. Here's the question every local business owner should ask: "If the biggest company in our market doubled their advertising budget tomorrow, why would a customer still choose us?" If your answer is vague, you're not competing. You're hoping. Build the answer into your operations—not another ad campaign. The goal isn't to become a louder Goliath. The goal is to become the local operator they can't buy, can't out-trust, and can't out-speed. 🎯 THIS WEEK'S CHALLENGE Pick ONE number: Live answer rate. Speed-to-book. Reviews requested per completed job. Measure it for seven days. Bring that number to your next team meeting and identify one change that can improve it before the rollup spends another dollar in your zip code. ━━━━━━━━━━━━━━━━━━━━ ABOUT SOTELLUS TIME SoTellUs Time gives business owners practical strategies to grow revenue, improve marketing, generate more reviews, increase customer retention, build stronger teams, and create better business systems. Subscribe for more real-world business growth strategies every week. 👉 https://youtube.com/sotellus ━━━━━━━━━━━━━━━━━━━━ CHAPTERS 00:00 The Rollup Is Coming for Your Zip Code 01:00 Why You Can't Outspend Private Equity 03:00 Speed Beats Spend 05:00 Trust Is the Moat They Can't Buy 07:00 Compete Where Big Companies Are Weak 09:00 Build Your Anti-Rollup Scoreboard 10:00 This Week's Challenge #PrivateEquity #SmallBusiness #BusinessGrowth #LocalBusiness #HomeServices #BusinessStrategy #Entrepreneurship #Marketing #ReputationManagement #SoTellUsTime
    続きを読む 一部表示
    23 分
  • Why Customers Ghost Your Estimates (And How to Close More Sales)

    Why Customers Ghost Your Estimates (And How to Close More Sales)
    2026/10/13
    You sent the estimate. The customer seemed interested. Then… NOTHING. No response. No callback. No sale. If customers keep ghosting your quotes, your estimate follow-up process could be costing your business thousands in lost revenue. In this episode of SoTellUs Time, Trevor and Troy Howard reveal why customers don't respond to estimates, how to follow up on quotes without sounding desperate, and how to close more sales without spending another dollar on advertising. The problem isn't always your price. It might be your follow-up. Think about how much work goes into generating a single estimate. You pay for advertising, answer the phone, schedule an appointment, drive to the customer's location, perform a walkthrough, calculate pricing, and prepare a professional quote. Then you hit SEND. And wait. Meanwhile, your competitor is calling that same customer, answering questions, building trust, and asking for the sale. You did the work. They got the business. In this episode, you'll discover: ✅ Why customers ghost estimates and stop responding to quotes ✅ How to follow up on an estimate without being pushy ✅ Why same-day callbacks can help you win more jobs ✅ A simple 7-day sales follow-up sequence ✅ What to say when a customer tells you they're "thinking about it" ✅ How to track your estimate-to-sale conversion rate ✅ Why small businesses lose sales to larger competitors ✅ How to recover lost estimates and turn old quotes into revenue 1. Why Your Estimates Aren't Closing When customers say they need to think about your estimate, they may be comparing several companies. If the only difference they see is price, you've already lost control of the conversation. Learn how consistent follow-up helps you demonstrate value, answer objections, and give customers a reason to choose your business. 2. The Same-Day Follow-Up Strategy Stop waiting three days to check in. When you send a quote, make a personal phone call that same day. Try this simple script: "Hey, it's Mike. I just sent your estimate over and wanted to walk you through it real quick. Do you have any questions I can answer before you make your decision?" The goal isn't to pressure the customer. It's to make the buying decision easier. 3. The 7-Day Estimate Follow-Up System Most businesses don't have a follow-up strategy. They have good intentions. Here's a simple system you can implement immediately: DAY 0: Send the estimate and make a personal phone call. DAY 1: Send a friendly text summarizing the quote and offering to answer questions. DAY 3: Call again to address concerns and discuss next steps. DAY 7: Send a final follow-up asking whether the customer wants to move forward or close out the estimate. Respect customer preferences and opt-outs. The goal is helpful, professional communication. Assign one person to own this process so no estimate falls through the cracks. 4. Measure Your Lost Sales Opportunities Want to know how much revenue your business could be leaving behind? Look at the last 30 days of estimates. How many quotes did you send? How many customers received a follow-up call? How many estimates became paying jobs? Compare the closing rate of estimates that received follow-up with those that didn't. You may discover that improving your sales process is more valuable than generating additional leads. 5. How Small Businesses Can Beat Bigger Competitors Large companies often have dedicated sales teams, automated follow-up systems, and established processes. But small businesses have an advantage: personal relationships. You can call customers directly, answer their questions, build genuine trust, and make them feel valued. You don't need to outspend your competition. You need to out-follow-up them. THIS WEEK'S BUSINESS CHALLENGE Open your estimate management system TODAY. Find every estimate older than 48 hours that hasn't received a follow-up. Call those customers. Then write a simple same-day callback script, assign someone to manage follow-ups, and track the results for seven days. Stop letting estimates die in your customers' inboxes. ABOUT SOTELLUS TIME SoTellUs Time is a business growth podcast hosted by Trevor and Troy Howard, entrepreneurs and the founders of SoTellUs. We share practical strategies to help small business owners generate more leads, improve sales conversion, build customer trust, increase revenue, and compete against larger companies. Whether you own an HVAC company, plumbing business, roofing company, electrical company, landscaping business, cleaning company, or another local service business, these strategies can help you build a stronger, more profitable company. GROW YOUR BUSINESS WITH SOTELLUS Your business needs more than leads. It needs a system that helps turn opportunities into customers. Discover tools for customer communication, automated follow-up, online reviews, reputation management, and business growth. 🌐 Explore SoTellUs: https://sotellus.com 🎙️ Watch more SoTellUs Time ...
    続きを読む 一部表示
    20 分
  • Your Are Leaving Money Behind: The Field Service Sales System That Grows Revenue

    Your Are Leaving Money Behind: The Field Service Sales System That Grows Revenue
    2026/09/15

    Your technicians may be doing great work, making customers happy, and completing jobs on time — while still leaving thousands of dollars in revenue behind.

    In this episode of SoTellUs Time, Trevor and Troy break down one of the biggest missed opportunities in home service businesses: the moment right after the job is finished. When trust is at its highest, your technicians have a natural opportunity to recommend the next logical service — a maintenance plan, filter replacement, second-unit inspection, preventative service, upgrade, or other relevant add-on.

    The problem is most technicians don't see themselves as salespeople. They don't want to sound pushy, they're already thinking about the next job, and many have never been given a simple way to make the offer.

    The solution is simple: one offer, one sentence, one relevant next step.

    You'll learn how to:

    • Help technicians make recommendations without sounding salesy
    • Create a simple one-sentence next-service script
    • Build the offer into your normal job-completion checklist
    • Track attach rate and uncover missed revenue
    • Recognize technicians for making the offer, not just closing the sale
    • Run a simple 7-day challenge to build the habit across your team

    The goal isn't to turn every technician into a salesperson. It's to stop walking away from revenue your business has already earned the right to ask for.

    This week's challenge: Review your last 20 completed jobs and find out how many ended with a next-service offer. Then choose one service, write one simple sentence, and have every technician use it for the next seven days.

    If you own or manage an HVAC, plumbing, electrical, pool service, roofing, pest control, landscaping, restoration, or other home service business, this episode will help you increase average ticket size, grow recurring revenue, and get more value from every customer visit.
    続きを読む 一部表示
    16 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません