In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Laurens Soenen, the Communications Coordinator for the Belgian Presidency of the Council of the EU ‪@EU2024BE‬, and a Communication Strategist for the Ministry of Foreign Affairs of Belgium. He shared insights about how a team of young professionals carried on the #EU2024BE social media work during the first six months of 2024, and the importance of creating authentic and relevant content for audiences at home, and internationally. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Jana Borges, the Head of Audio-visual and Social Media at the World Trade Organization (WTO). She shared how her team works with zero tolerance for jargon for some of the content, and focuses on creating content that is good for WTO, good for their audience, and good for their platforms. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.

How do world leaders use social media in 2024? In this special episode of the #SoMeInsights Podcast, Dante Licona talks to co-host Matthias Lüfkens, who just released annual DigiTips ranking of World Leaders on Social Media. Matthias has been following heads of state and government and foreign ministers on social media for more than a decade. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist based in Geneva, and Matthias Lüfkens, founder of DigiTips.