What can we learn from the Belgian EU Presidency comms - Laurens Soenen - Belgium MFA #SoMeInsights
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What can we learn from the Belgian EU Presidency comms - Laurens Soenen - Belgium MFA #SoMeInsights
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In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Laurens Soenen, the Communications Coordinator for the Belgian Presidency of the Council of the EU @EU2024BE, and a Communication Strategist for the Ministry of Foreign Affairs of Belgium. He shared insights about how a team of young professionals carried on the #EU2024BE social media work during the first six months of 2024, and the importance of creating authentic and relevant content for audiences at home, and internationally. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.