Dave Snyder, Partner and Head of Design at Siberia, joins Adobe for a lively discussion to explore the opportunities and challenges of managing a predominantly contractor-based design team—building trust, setting expectations, and balancing diverse skill sets. We’ll also discuss the key differences between in-house (tech) and agency design, the evolving role of AI in creativity, and the enduring importance of real-world inspiration.

SPEAKER BIO

David Snyder

Design & Creative Executive

Dave Snyder is an award-winning design and creative executive with over 25 years of experience developing high-performance in-house and agency teams, focused on building modern, multi-billion dollar brands and digital products. His work for brands and companies is wide-ranging, from digital-first, integrated marketing campaigns and content; to immersive interactive experiences in VR and AR; to a long career in e-commerce and digital products including Twitter, Flexport and Slice.

He is driven most by discovering new ways for companies to express their purpose—whether it be a new product vision and narrative, design system, new feature or the micro-interaction of a UI-element. That passion and dedication to craft has allowed him and his teams to move businesses meaningfully forward and win some shiny awards along the way.

LINKS

David Snyder LinkedIN

Siberia Website

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

David Schwarz, Founder and Creative Partner of Brooklyn-based design studio HUSH, joins Adobe for a lively discussion on the intersection of design, psychological behaviors, and massive spaces. Together, we’ll explore the digital aspects of mega-experiences—examining how sound, light, movement, scale, information hierarchy, and technology shape environments like airports and mixed-use developments.

Speaker BIO

David is an award-winning creative leader and a founding partner of HUSH, a design agency. He's spent nearly 20 years designing brand experiences that integrate spatial design and sustainable materials, creative technology, interactivity and data. These meticulously designed experiences - brand spaces, commercial architecture, corporate exhibition spaces, public and cultural environments - are three-dimensional expressions of an organization’s culture, products, and its highest-order messages.

David has led C-suite presentations and workshops with complex stakeholders, and driven the strategy and creative direction for clients across real estate, mobility, technology, sport, luxury, and entertainment, including Equinox, Uber, Nike, Google, Goldman Sachs, and Mastercard. In addition, he frequently shares his point of view across media outlets such as Forbes, Fast Company, Communication Arts, Dezeen, among others, and at events and podcast for the AGIA, SXSW, Cannes Lions, FITC, among others. David is also a mentor at New Inc., the New Museum's incubator program, where he's worked with incredibly talented start-up creative businesses poised to change the world.

LINKS

David Schwarz LinkedIn - https://www.linkedin.com/in/davidhschwarz/

Company - https://www.heyhush.com/

Full Recording on LinkedIn - https://www.linkedin.com/events/7286073099291181056

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Ben Langsfeld, Chief Design Officer at BUCK, joins Adobe for a lively discussion reflecting on over 20 years of agency and industry transformation, embracing the challenges of designing in the age of AI and cultivating a culture of "forever learners" in a rapidly evolving creative landscape.

Speaker BIO

Ben Langsfeld is the Chief Design Officer at BUCK, responsible for the studio’s brand, creative output, future innovation, and cultivating a sustainable creative environment for the BUCK massive.

Ben was a founding member of the company and has been instrumental in shaping BUCK's growth. Now, he is focused on BUCK’s strategic business offerings, the development of our client relationships, and mentorship of BUCK’s creative talent.

With a background in strategy, systems, and graphic design, his award-winning work spans a wide range of disciplines, all rooted in visual storytelling that pushes the boundaries of innovation and craft in the way brands express and behave in the modern world. His favorite projects include assignments for Notion, IBM, BBC, Sherwin-Williams, Pepsi, Nike, Apple, Google, and BUCK itself.

A creative leader, Ben has guest lectured most recently at It’s Nice That’s Nicer Tuesdays and Future London Academy’s Future of Branding.

LINKS

Ben Langsfeld LinkedIn - https://www.linkedin.com/in/ben-langsfeld/

Buck - https://buck.co/https://buck.co/

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Tim Murphy, Founder and CEO of Sideways, joins Adobe for a lively discussion on the interplay of analog and digital touchpoints in hospitality, the power of constraint as a creative superpower, and how branding and creativity can create value beyond the bricks and mortar of real estate.

Speaker BIO

I’m the Founder & CEO of Sideways, a Branding & Marketing agency designed to add unrealized value to luxury real estate, hotels & resorts. My firm is a collective of hand selected experts working across Strategy, Creative, Design, Technology, Content & Performance Marketing. I have a wide range of personal interests, some of which are gardening, surfing, snowboarding, running, & painting.

LINKS

Tim Murphy LinkedIN - https://www.linkedin.com/in/timmurphynyc/

Sideways - https://sideways-nyc.com/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Dublin-based In the Company of Huskies is a creative agency that creates pulling power for brands. Damian Hanley (Board Creative Director) joins Adobe for a lively discussion on merging cultures, driving collaboration, and helping brands become more efficient.

SPEAKER BIO

Over the course of 25 years in ad agency life, I have been lucky to have had the opportunity to work with some of the biggest and most diverse range of brands in Ireland on creating communication and purpose-driven strategies to achieve effective business results. I am proud of the work I have done both on the business results achieved and the creative ambition of the campaigns that I have been involved in. I have been lucky to work with those many clients who had the vision to back the work and lead their brands. Creative recognition through awards is a very important ambition, but communication that achieves real results for clients is something that I am very proud of. This is reflected in my ADFX and Effies record. As Board Creative Director and I believe in surrounding yourself with the right people and creating an environment that allows them to be brilliant.

LINKS

Guest LinkedIn - https://www.linkedin.com/in/damian-hanley-67486010/

In the Company of Huskies (now Forsman & Bodenfors Dublin) - https://www.inthecompanyofhuskies.com/

Full Recording on LinkedIn - https://www.linkedin.com/events/7122698882177806336

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠

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Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com

For more information please contact ⁠sodaserieslive@adobe.com⁠

From designing out-of-the world fashion experiences to building immersive spaces, David Hartono (Creative Tech Director) and Francesco Bernabei (Creative Founder) of MONOGRID, a digital design studio specialized in interactive experience and new media, join Adobe for a lively conversation on creating meaningful connection between the digital and physical worlds, why design consistency matters, and the joy [and occasional sweat] of working with other passionate creatives.

Speaker Bios

David Hartono - Creative Tech Director & Co-Founder

Creative Technology Director and Co-founder of MONOGRID. Specialized in researching, managing, and producing digital interactive experiences with a focus on #CreativeTechnology #AI #SmartRetail #ExperientialMarketing and #ImmersiveInstallations

Francesco Bernabei - CEO & Creative Founder

As the CEO and Creative Founder of MONOGRID, a leading digital design studio specializing in interactive experiences and new media, I lead a team of 60 dedicated professionals. With a focus on fostering creativity and innovation, I steer the creative vision and direction of our projects while overseeing the entire creative process.

My role involves building and nurturing international teams, empowering them to deliver their best work. With a deep understanding of Interaction Design, AD campaigns, VR, marketing strategies, web applications, and user interface design, I ensure that our projects adhere to industry best practices.

In addition to my responsibilities at MONOGRID, I serve as a mentor and metaverse consultant at the prestigious Istituto Marangoni. My passion for visual design spans across digital technology and physical installations, driving me to stay updated on the latest industry trends and innovative ideas.

I am driven by curiosity and a relentless pursuit of excellence, constantly seeking new opportunities to push boundaries and create impactful experiences in the ever-evolving landscape of design and technology.

LINKS

David Hartono LinkedIn - https://www.linkedin.com/in/hartonoda/ Francesco Bernabei LinkedIn - https://www.linkedin.com/in/fbernabei/ Monigrid - https://monogrid.com/ Full Recording on LinkedIn - https://www.linkedin.com/events/6930159367841353728

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Ian Barry, Chief Creative Officer at LaneTerralever, joins Adobe for a discussion on unearthing insights to reveal brand uniqueness, consumer behavior, and his passion for data to drive creative excellence.

Speaker Bio

Ian started his career at the age of eight when he sent an ad concept to Pepsi-Cola. His idea was politely rejected, but the Marketing Manager sent him a pen and pencil set along with a note stating that "Someday a creative boy like you will be in the advertising business." That prophecy came true as Ian’s career has taken him to agencies in Atlanta, Richmond, New York, and Phoenix. He is currently the Chief Creative Officer at LT. His work has been featured in The One Show, Communication Arts, OBIE Awards, Effie Awards, and National ADDY Awards.

LINKS

Ian Barry LinkedIn - https://www.linkedin.com/in/ian-barry-92a30311/

LaneTerralever - https://www.laneterralever.com/

Full Recording on LinkedIn - https://www.linkedin.com/events/7067204138907955200

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Facundo Santana, the co-founder of basement, a forward-thinking design and development studio located in Argentina joins Adobe for an engaging conversation on the role of their Labs division. We will explore the motivation behind the establishment of Basement's Labs division, its role in nurturing design innovation, and the significant value it brings to both the agency and their clients.

Speaker BIO

Co-founder & Managing Partner of basement studio, where he leads growth, operations, and strategy. With a background in design and a sharp business acumen, Facundo bridges creativity and strategy to drive the company’s vision forward. In addition, he is a member of SoDA, an exclusive network of digital agency leaders, and the Entrepreneurs' Organization (EO), an LP at Newtopia, and actively supports innovative startups as both an investor and advisor through basement ventures.

LINKS

About Facundo Santana - https://www.linkedin.com/in/facundo-santana-69053459/

About basement - https://basement.studio/

Full Recording on LinkedIn - https://www.linkedin.com/events/7153427666337992705

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠