Launching a new product, offer, or podcast doesn’t have to be loud, stressful, or perfectly planned. Most of us were never taught what a “launch” actually is — which is why it feels so intimidating.

In this honest, behind-the-scenes conversation, we unpack the three real ways to bring something into the world: a hard launch, a soft launch, or a reveal.

If launching has ever felt confusing, pressured, or “too much,” this episode is going to feel like an exhale.

We’re talking about:

• What a launch actually is (and why it’s simpler than you think)
• The real difference between a hard launch, a soft launch, and a reveal
• How confidence, capacity, and season shape the way we start something
• Why we chose a reveal for Smart Soulful Business
• How to choose the launch style that fits you — not the internet’s timeline

Get Your Free Action Guide: Hard Launch, Soft Launch, or Reveal? How to Start Something Without the Stress

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Your email list is the only part of your business you truly own — and it matters more than social media, no matter what stage you’re in.

In this episode, we break down why even a small list can make a real difference, what actually builds trust over time, and how to figure out which stage of email growth you’re in so you can take the next right step without pressure.

In this episode, we’ll explore:

• Why email outperforms social media for connection, trust, and sales
• What makes an email list genuinely effective (and what doesn’t)
• How to identify your current email-growth stage
• The three pillars of a healthy email strategy: consistency, helpful content, and personal connection
• A peek at upcoming episodes on handling unsubscribes, intentional list growth, and keeping email personal and grounded

Get Your Free Action Guide: Email Growth Pathway: Find Your Stage & Take Your Next Step

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Most of us didn’t start our businesses dreaming about keywords and algorithms — we just wanted to help people and share what we love. But at some point, we realize: if people can’t find us, we can’t help them.

In this episode, we’re talking about when SEO actually matters, when it’s okay to follow your gut instead, and how to make those choices without losing your voice or your sanity.

Listen in to hear:

• What SEO really means (in normal-people language)
• When it’s worth the time and energy — and when it’s not
• How we’ve handled SEO in our own blogs, websites, and podcast titles
• The risks of ignoring search completely (and how to balance strategy with soul)
  
  

Get Your Free Action Guide: SEO Made Simple: A Soulful Strategy Checklist

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community