If you’re thinking, “Email doesn’t really fit what I do,” you’re not the only one. It’s easy to assume email works better for bigger, more online, or more “put together” businesses.

In this episode, we talk about how email can actually fit what you’re already doing - whether that’s handmade, local, service-based, or something still growing.

Listen in for:

• Why email isn’t just for bigger or more “online” businesses
• What this can look like for handmade, local, or home-based work
• How to stay connected with the people already paying attention
• The shift from “this doesn’t fit me” to “this could actually work”
• How to make email feel like a natural part of your business

RESOURCES MENTIONED

• This Week's Free Action Guide: The “Make Email Fit Your Business” Map
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

If you’ve ever hesitated to hit send - or overthought what happens after - you’re not alone.

This episode gets into the emotional side of email that no one really talks about, but almost everyone feels.

• What unsubscribes actually mean (and why they’re not a problem)
• Why open rates fluctuate more than we expect
• How easy it is to tie numbers to how we feel about ourselves
• Why silence doesn’t mean rejection
• What changes when you keep showing up anyway

RESOURCES MENTIONED

• This Week's Free Action Guide: The “Just Hit Send” Checklist
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

If growing your email list has felt slow, awkward, or a little uncomfortable, you’re not doing it wrong. Most of us just don’t want to grow something in a way that feels pushy or performative.

In this episode, we talk about how to grow your list in a way that’s clear, steady, and actually fits how you want to show up.

Listen in for:

• Why slow growth is normal (and still works)
• How to show up without feeling pushy or “on” all the time
• What actually helps people choose to join your list
• Why clarity matters more than doing more
• How to keep growing without forcing it

RESOURCES MENTIONED

• This Week's Free Action Guide: The No-Pressure List Growth Path
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

If email has started to feel like something you have to come up with every week, it makes sense that it’s been hard to keep up.

Most of us aren’t actually running out of ideas, though - we’re running out of energy trying to think of something new all the time.

In this episode, we show you how to get out of that pattern so consistent email becomes doable, enjoyable, and sustainable.

Listen in for:

• Naming creativity fatigue (and why it’s not a discipline problem)
• How to shift the weekly pressure spiral into something more doable (and even enjoyable)
• What to do when you feel like you’ve run out of things to say
• A simple repeatable system and structure that makes it all sustainable

RESOURCES MENTIONED

• This Week's Free Action Guide: The “What Do I Send?” Weekly Map
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

If email has been sitting in the back of your mind - something you know you should be doing, but keep putting off - you’re not the only one.

This isn’t really about discipline or motivation. It’s more about what’s actually going on underneath when we keep avoiding it … and why just trying harder doesn’t fix it.

We’re talking about:

• Why email keeps getting pushed off (and what that’s really about)
• That “I don’t want to bother people” feeling - and a better way to think about it
• Why feeling behind makes it harder to start, and how to move anyway
• Not having enough to say vs. not having something to fall back on
• What shifts when we stop negotiating with it every week

RESOURCES MENTIONED IN THIS EPISODE

• This Week's Free Action Guide: The Email Avoidance Reset
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

If email has felt confusing, inconsistent, or like one more thing you should be doing … this one’s for you. We’re not getting into tech or overthinking strategy; we’re just talking about what email actually does in a real business. Because when it’s steady, it changes things in a way social media just doesn’t.

In this episode, we talk about:

• Why email helps you stop rebuilding attention from scratch
• The difference between followers and people who choose to stay connected
• How consistency (not creativity) builds real trust
• What email actually produces over time—especially for builders
• A simple first step to create a steady weekly rhythm

RESOURCES MENTIONED IN THIS EPISODE

• This Week's Free Action Guide: The Email Consistency Framework
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

In this behind-the-scenes episode, we’re sharing our real book sales numbers — what our self-published books have actually made, what worked, what didn’t, and what’s still sitting on our computers.

If you’ve ever wondered how much money a book really makes on Amazon KDP — or whether writing a book is worth it — this is the honest conversation.

In this episode, we cover:

• The actual revenue from our books (yes, real numbers)
• Why one book makes $4,000 a year, and another made $16
• The difference between writing a book and marketing a book
• What we’d update, fix, and do differently
• Why we’d both still write our books again

RESOURCES MENTIONED IN THIS EPISODE

• This Week's Free Action Guide: The 10-Minute Book Audit
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

Even in a noisy, content-heavy world, a book still carries weight. In this episode, we talk about how books function socially and professionally - and why writing one often changes how people listen to you, trust you, and engage with your ideas.

We reframe authority as trust, not platform size, and explore why a book can be a gift rather than a pitch. This episode helps us imagine life after the book, without adding pressure to get it perfect.

In this episode, we talk about:

• How books quietly build credibility and trust
• Why the words expert, authority, and influence don’t require a fancy title
• How a book gives your ideas a perfect place to live
• What changes after you write (and publish) your work

RESOURCES MENTIONED IN THIS EPISODE

• This Week's Free Action Guide: The Quiet Authority Map
• The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!

MORE FROM BECKY & LAURIE

Website: smartsoulfulbusiness.com
Instagram: instagram.com/smartsoulfulbusiness
Facebook: facebook.com/smartsoulfulbusiness
Pinterest: pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community