Launching a new product, offer, or podcast doesn’t have to be loud, stressful, or perfectly planned. Most of us were never taught what a “launch” actually is — which is why it feels so intimidating.

In this honest, behind-the-scenes conversation, we unpack the three real ways to bring something into the world: a hard launch, a soft launch, or a reveal.

If launching has ever felt confusing, pressured, or “too much,” this episode is going to feel like an exhale.

We’re talking about:

• What a launch actually is (and why it’s simpler than you think)
• The real difference between a hard launch, a soft launch, and a reveal
• How confidence, capacity, and season shape the way we start something
• Why we chose a reveal for Smart Soulful Business
• How to choose the launch style that fits you — not the internet’s timeline

Get Your Free Action Guide: Hard Launch, Soft Launch, or Reveal? How to Start Something Without the Stress

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Your email list is the only part of your business you truly own — and it matters more than social media, no matter what stage you’re in.

In this episode, we break down why even a small list can make a real difference, what actually builds trust over time, and how to figure out which stage of email growth you’re in so you can take the next right step without pressure.

In this episode, we’ll explore:

• Why email outperforms social media for connection, trust, and sales
• What makes an email list genuinely effective (and what doesn’t)
• How to identify your current email-growth stage
• The three pillars of a healthy email strategy: consistency, helpful content, and personal connection
• A peek at upcoming episodes on handling unsubscribes, intentional list growth, and keeping email personal and grounded

Get Your Free Action Guide: Email Growth Pathway: Find Your Stage & Take Your Next Step

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Most of us didn’t start our businesses dreaming about keywords and algorithms — we just wanted to help people and share what we love. But at some point, we realize: if people can’t find us, we can’t help them.

In this episode, we’re talking about when SEO actually matters, when it’s okay to follow your gut instead, and how to make those choices without losing your voice or your sanity.

Listen in to hear:

• What SEO really means (in normal-people language)
• When it’s worth the time and energy — and when it’s not
• How we’ve handled SEO in our own blogs, websites, and podcast titles
• The risks of ignoring search completely (and how to balance strategy with soul)
  
  

Get Your Free Action Guide: SEO Made Simple: A Soulful Strategy Checklist

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

If you’ve ever wondered whether a coach or consultant is really worth it - or felt scared of wasting money - you’re not alone.

In this episode, Laurie and Becky talk about how the right kind of help can completely change your business (and your confidence).

Together, they’ll unpack how to find experts who actually get you - your values, your voice, and your vision - so your investments move you forward with more clarity and peace.

Listen in to hear:

• Why outside help can accelerate your growth when it’s aligned
• How to tell if someone’s a true fit or just a shiny promise
• The difference between hiring from pressure vs. hiring from peace
• Real questions to filter coaches, consultants, and experts through wisdom and gut instinct

Get Your Free Action Guide: The Alignment Map For Coaches & Consultants

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Every entrepreneur faces that tension between playing it safe and stepping into growth.

In this episode, we share the best and worst money we’ve ever spent, from big wins to expensive lessons, and what helped us start spending with more confidence and less guilt.

You’ll walk away seeing every dollar you spend (or save) as part of your leadership, not a test of your worth.

Listen in to hear:

• How to tell the difference between a real investment and a shiny distraction
• Why it’s okay to spend money before you feel totally “ready”
• The lessons that helped us stop wasting money — and start learning from it
• How to think about time, tools, and training like a grounded business owner
• Simple reflection questions to decide what’s truly worth it right now

Get Your Free Action Guide: Smart Spending Check-In

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

We built our businesses for freedom, but it’s easy to forget we’re the ones who get to choose what that looks like.

In this episode, we’re talking about building breaks and sabbaths into real life, like how Becky planned her postpartum time off and how Laurie gave her team December off last year.

Together, we’re unpacking how rest can be strategic, time can be led with wisdom, and seasons can actually serve the life we’re building.

Here’s what we’re covering:

• How to lead with emotional intelligence in how we plan and protect time
• The difference between rest that restores and rest that distracts
• What we learned from planning intentional time off (and what we’d do differently)
• Practical ways to design seasons that fit your real life and business

Get Your Free Action Guide Here: A Smart Soulful Rhythm Reset Planner

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Running a business doesn’t have to mean constant hustle, overwhelm, or insecurity.

In this episode, we’re sharing the biggest mistakes we’ve seen women make at every stage, including a few we’ve learned the hard way - things that waste time, drain energy, or pull us away from what really matters.

We’ll talk about how to work with focus, build healthy rhythms, and create a business that fits your real life.

We’ll cover:

• Trying to sell before you’ve built a real community
• Building your life around your business instead of the other way around
• Copying what works for someone else instead of finding what fits you
• Believing God will “just make it happen” instead of learning a real strategy
• Forgetting that your capacity changes with your season

Get your free action guide: Top 5 Mistakes Checklist

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

It’s easy to overthink content and freeze up in front of the blank screen. But content doesn’t have to be complicated. We just overthink it.

In this episode, we’ll talk about how to take the pressure off your content, share one real piece of your bigger story, and post in a way that actually connects.

We’ll cover:

• The difference between social content, free content, and paid content
• How to simplify your message without watering it down
• Three core buckets: Relatable, Helpful, and Vision
• Why consistent, human connection beats a perfect plan

Get Your Free Action Guide: 25 Plug-and-Play Content Prompts

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community