Your next episode of Smart Marketing 2.0 is here! 

Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to set the stage for a winning marketing strategy. Don’t forgot to like, share and subscribe if you like what you hear!

We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations and the perceived value you associate with your chosen agency. By tuning in, you’ll discover the essential trust cues that potential clients rely on and gain valuable insights into how agencies strategically utilise these indicators to build trust. Learn the art of interpreting these cues effectively to establish precise expectations from your service provider and equip yourself with the knowledge to avoid the common pitfalls of misaligned expectations. 

Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations, communication, and collaboration. Learn how to conduct due diligence before teaming up with an agency, allowing you to embark on this journey with confidence and cultivating a partnership built on trust, ensuring a solid foundation from the very beginning.