Sophie King went from corporate life to building a fragrance empire with over 145K YouTube subscribers and her brand SOKI London, but her journey wasn't linear. After surviving meningitis and a week-long coma, Sophie found the courage to pursue her passion for perfume, launching both a successful YouTube channel and her own fragrance brand. This is a conversation about turning passion into profit, building genuine connections with your audience, and why sometimes the biggest challenges lead to the greatest breakthroughs.

In this episode, we explore how a life-threatening illness became the catalyst for entrepreneurship, her approach to building authentic connections versus polished perfection, and how she deals with fake reviews and online criticism as a founder. Sophie shares why she continues to review competitors' products on her own channel, the realities of self-funding a fragrance business, and her unique approach to fragrance education that cuts through marketing fluff. We also discuss her upcoming retail partnerships, expansion plans, and what's next for the brand as she continues to democratise the often intimidating world of perfume.

sokilondon.com / youtube.com/sokilondon

Sarah Rotheram has spent her career breathing new life into some of the world's most beloved fragrance houses, including Penhaligon's and Creed. In this conversation, she reveals the secrets behind modernising heritage brands without losing their soul - from her essential "who we are, who we are not" exercise to why she interviews hundreds of frontline staff before writing any strategy. Sarah shares her philosophy on leading with creativity over data, explaining why the best commercial successes come from passion and gut instinct rather than endless PowerPoint presentations.

We dive deep into one of the most ingenious marketing campaigns I've ever heard of - the Juniper Sling launch that turned a zero-budget challenge into a sold-out speakeasy experience in a Fitzrovia car park. Sarah also opens up about the personal side of building a career in luxury beauty, from overcoming imposter syndrome to her biggest regret about waiting to have children. Whether you're building a brand, leading a team, or navigating your own creative career, this episode is packed with wisdom about staying authentic whilst driving commercial success.

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What happens when hardcore pornography becomes sex education by default? Cindy Gallop has spent 16 years fighting to change that. In this essential conversation, the founder and CEO of Make Love Not Porn explains why her platform showing real-world, loving sexual relationships is more urgent than ever. From the rise of incel culture to shows like 'Adolescence,' Cindy breaks down how the absence of honest conversations about sex is shaping an entire generation, and shares her accidental journey from a viral TED Talk to creating what she calls the "documentary" to porn's "Hollywood blockbuster."

We dive deep into why love needs to come before sex in education, the shocking barriers female-led sexual wellness companies face while erectile dysfunction solutions advertise freely, and real stories of trauma survivors finding healing through authentic representation. Cindy's mission to "socialise, normalise, and destigmatise sex" offers a thoughtful alternative to both moral panic and uncritical sex positivity, while her upcoming Make Love Not Porn Academy aims to arm parents and educators with the tools for honest conversations about sexuality, relationships, and digital culture. Whether you're a parent, educator, or simply someone navigating modern relationships, this conversation will change how you think about sex, love, and body positivity in the digital age.

Content Warning: This episode contains sexually explicit themes and strong language.

MakeLoveNotPorn.com | @CindyGallop | @MakeLoveNotPorn