You probably don’t need more leads.

That might sound counterintuitive, especially when every sales post says the opposite.

But what looks like a lead problem is usually something else:
→ A relationship problem
→ A misaligned positioning problem
→ A missing structure for managing trust

You’ve got people in your orbit—clients, collaborators, past leads, curious followers.
But if you’re not engaging those relationships intentionally?
Your growth stays inconsistent. Your pipeline stays unpredictable.

We’ve all heard it: “Your network is your net worth.”
But here’s what that really means for Small But Mighty agencies:

Your network isn’t just a list of contacts. It’s your relationship management system.
And managing that network isn’t marketing—it’s sales.
Sales built on trust.

To make that work, you need clarity:
✔ Who are the people that actually grow your business?
✔ What role do they play in your network?
✔ How are you staying connected to them consistently?

That’s what we’re unpacking in this episode.

Inside, you’ll learn:

• Why “more leads” isn’t always the answer (and what is)
• The 3 relationship roles every agency needs to grow: Referrers, Collaborators, Amplifiers
• How to shift from chasing connections to curating a high-trust network
• Why relationship management is your most underutilized sales strategy

Because when you stop networking randomly and start building relationships on purpose?
That’s when growth starts to feel lighter and less of a hamster wheel.

Resources & Links:

• Join the next Agency Together Strategic Partnership Mixer
• Connect with Audrey on LinkedIn → linkedin.com/in/kwanaudrey

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep131

Podcast Edits by Lindsay Curtis

Too many agency owners are building alone. But small doesn’t mean solo and solo isn’t sustainable.

Small but mighty agencies weren’t built to go it alone. Yet so many agency owners are trying to do everything themselves: holding the vision, leading the team, delivering the work, and pushing for growth in a vacuum.

That’s what “going solo” really looks like—juggling it all without strategic support, trusted peers, or collaborative momentum. And while it might feel efficient, it’s actually the slowest and hardest way to grow.

In this episode, I unpack why isolation is your real bottleneck and why Agency Together was built to change that.

You’ll learn:

• Why doing it alone is stalling your agency’s growth
• How strategic collaboration builds visibility, trust, and momentum
• Why competition is outdated and what to do instead
• How Agency Together curates relationships that fuel sustainable growth
• What to expect at our free Strategic Partnership Mixer

🎧 Listen in and if you’re ready to stop growing alone, come join us: agencytogether.com/mixer

Resources & Links:

• Join the next Agency Together Mixer
• Listen to “Why Less Experience Is Winning at Higher Prices”

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep130

Podcast Edits by Lindsay Curtis

Being full-service almost broke her. Specializing gave her agency new life.

For over 16 years, Arleigh Vasconcellos said yes.
Yes to growth.
Yes to more services.
Yes to building a full-service agency that could handle it all.

She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites to events.

But behind the scenes, she was on a treadmill she couldn’t get off.
Burnout crept in. Boundaries blurred. And the joy that once fueled her work? Gone.

In this powerful conversation, Arleigh shares how she unraveled the full-service model she built and why specializing in demand generation PR wasn’t just a strategic move, but a personal lifeline.

We talk about:

• The moment she realized she was “a victim of her own success”
• The emotional and operational cost of scaling without intention
• Why letting go of services, clients, and even team members was necessary
• The internal shifts that helped her reclaim her spark and build a business aligned with who she is today

Whether you're at a pivot point or simply questioning if the agency you built is the one you still want , his episode offers clarity, courage, and a path to realignment.

🎧 Tune in and hear how Arleigh rebuilt her agency for clarity, joy, and impact.

Resources & Links:

• Connect with Arleigh: Arleigh Vasconcellos on LinkedIn
• Roar & Whisper (Arleigh’s agency): roarwhisper.com
• Agency Together – The trusted community for Small But Mighty Agency owners. Arleigh is a member, and this episode includes insights from inside our sneak peek strategy sessions.
  👉 Join Agency Together or learn more here

Want to Build an Agency That Attracts the Right Clients Before the Pitch?
Smart agencies don’t chase leads—they build trust that attracts them

👉 Get the free Trust Equity Mini-Course
Learn the 4 trust-building systems that help Small But Mighty Agencies grow through authority, referrals, and strategic partnerships—so you can get chosen before the sales call even happens.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep129

Podcast Edits by Lindsay Curtis