From one-off brand shoots to a seven-figure agency on a subscription model, here’s how it happened.

What if brand shoots weren’t just one-off projects, but the foundation of a scalable business model?

In this episode, you’ll hear how one agency transformed brand shoots into a subscription-based system and built a seven-figure agency along the way. By creating a model where clients receive fresh, strategic visuals quarter after quarter, anywhere in the world, they’ve proven that creativity and systems don’t just coexist they fuel each other.

We cover:

• Why clients are obsessed with visuals and how to deliver them at scale.
• The certification system that ensures every creative hire meets the mark.
• How quarterly campaigns reinvent the same offer for new results.
• The “Power Up” referral model that makes collaboration seamless.

This episode is a behind-the-scenes look at how to scale creativity without losing the magic—and why the right systems can unlock extraordinary growth.

Contact Lyrik:

-WorkPlay Branding Website: https://workplaybranding.com/

-WorkPlay Branding Instagram: https://www.instagram.com/workplaybranding/

-Lyrik on Instagram: https://www.instagram.com/lyrik.fryer/

-Lyrik on LinkedIn: https://www.linkedin.com/in/lyrikfryer/

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep136

Podcast Edits by Lindsay Curtis

If you’re tired of feeling like growth only happens through more visibility, more cold outreach, and chasing leads, this episode will feel like a breath of fresh air.

I sat down with Dan Englander, founder of Sales Schema and author of Relationship Sales at Scale, to talk about how agency owners can grow through collaborative, trust-based relationships instead of transactional tactics. Both of us work in the agency space and believe that trust drives sustainable growth, but we approach it from two different angles.

In this episode, we explore:

• Why cold outreach has created a wider trust gap (and what to do instead)
• How referrals can become a collaborative system, not a happy accident
• Why personalization alone isn’t enough and how to use real commonalities to build relevance
• Why founders still need to lead the relationship-building work before passing it off
• How specialization helps you connect faster and build mutual credibility with peers and prospects

If you want to grow through meaningful introductions, mutual support, and the power of your relationships instead of chasing leads, this conversation will leave you energized and equipped.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep135

Podcast Edits by Lindsay Curtis

If you’re stuck between “too busy to stay small” and “not structured enough to scale,” this episode is built for you.

Everyone talks about growing to seven figures but no one warns you about what happens in the messy middle between solo and sustainable.

In this episode of the Small But Mighty Agency podcast, I sit down with Carly Moir, Founder and CEO of White Canvas Design, to unpack what the messy middle of agency growth really looks like — and what it takes to move through it with intention and integrity.

We dive into:

• The moment she realized she couldn’t do it alone anymore (and who she hired first)
• Building recurring revenue through better boundaries and actual retainers (not “half-retainers”)
• The decision to hire a project manager and business development manager — and why both were game changers
• How she stays values-driven while growing (and what success really looks like to her now)
  
  

If you’re in that in-between stage — no longer a scrappy solo, but not yet a well-oiled team — this conversation will feel like a deep exhale.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep134

Podcast Edits by Lindsay Curtis