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Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners

Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners

著者: Kay Godfrey & Crystal Petzer
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Small Business Sorted with Kay & Crystal is an Australian small business podcast for business owners who want to improve their cash flow, pricing, profitability, systems and team management.


Hosted by business growth coach and advisor Crystal Petzer and bookkeeper Kay Godfrey, the show combines practical business strategy with straightforward financial advice. With more than 40 years of combined experience, Crystal and Kay understand the real challenges of running a small business and explain what to do next without jargon or unnecessary fluff.


Each episode explores the issues that can hold a business back, including:

  • Cash flow and understanding your numbers
  • Pricing your services profitably
  • Bookkeeping and financial management
  • Finding and managing staff
  • Building better systems and processes
  • Winning customers and creating consistent work
  • Managing stress, burnout and business growth


Crystal brings 30 years of hands-on business experience, from owning service stations to managing more than 1,000 franchise locations and coaching small business owners.

Kay is a Northern Beaches bookkeeper who helps business owners understand their numbers, stay compliant and make more confident financial decisions.


Whether you’re a tradie, service business owner, consultant or entrepreneur, you’ll receive practical ideas you can use immediately.


If you’re busy but not getting ahead, it’s time to get your small business sorted.

Follow the podcast so you don’t miss an episode.

© 2026 Small Business Sorted with Kay & Crystal: Practical Advice for Australian Business Owners
マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • The Brutal Truth: Why Business Owners Don’t Take Action (Ep. 22) (Video)
    2026/09/20

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    Most business owners know what they should be doing but knowing and doing are two very different things.

    In this episode of Small Business Sorted, Kay and Crystal explore why business owners procrastinate, avoid important decisions and stay busy without necessarily moving their business forward.

    They discuss:

    • Why being busy doesn’t always mean being productive or profitable
    • The hidden cost of putting off bookkeeping, marketing and client follow-up
    • How overwhelm and too many choices can stop you from taking action
    • The difference between an employee mindset and a business-owner mindset
    • Fear of failure, fear of success and imposter syndrome
    • Why business owners must take responsibility even when tasks are delegated
    • How poor leadership affects employees, customers and cash flow
    • The value of systems, procedures and a business “playbook”
    • Why habits are more reliable than motivation
    • How accountability, peer groups and business coaching can help
    • A simple “to-do” and “to-don’t” list to make priorities more manageable

    You’ll also hear the memorable story of the dog on the side of the road and why ignoring warning signs can allow a business to become progressively “sicker.”

    The challenge from this episode is simple: choose one important task you’ve been avoiding and decide whether to do it, delegate it or deliberately remove it from your list.

    If you’re a small business owner, tradie, consultant or service-business operator who struggles with procrastination, business overwhelm, time management or accountability, this episode will help you take back control.

    Subscribe to Small Business Sorted for practical, honest conversations about running and growing a small business.

    Small Business Sorted with Kay and Crystal is also broadcast on Radio Northern Beaches on 88.7 and 90.3 FM.

    #SmallBusiness #BusinessOwners #BusinessCoaching #Procrastination #Productivity #TimeManagement #BusinessMindset #Leadership #SmallBusinessTips #AustralianBusiness

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

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    50 分
  • Local Hero Spotlight: Rethinking Farewells with Karin Slade (Ep. 21) (audio)
    2026/09/11

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    In this powerful and deeply human episode, Kay and Crystal sit down with Northern Beaches business owner, caterer, event producer, author, and funeral director Karin Slade—a woman reshaping how Australians think about saying goodbye. After experiencing “eight deaths in five months” and attending “three funerals on three Fridays in a row” , Karin realised how impersonal, rushed, and emotionally disconnected traditional funerals can feel. That experience sparked her mission to help families create farewells that are meaningful, personal, and truly reflective of the person being celebrated.

    Karin shares how her event‑production background and decades of bringing people together now inform her work through Funerals by Design, where she asks deeper questions, challenges outdated norms, and empowers families to slow down, breathe, and honour their loved one in a way that feels right—not just “the way it’s always been done.” From holding ceremonies at meaningful locations to involving children in the process, to rethinking flowers, wakes, and the role of celebrants, Karin offers practical guidance that removes stress and brings dignity back to the farewell.

    You’ll hear stories of grief, anger, healing, and courage—including Karin’s reflections on how personalised rituals can support families through shock, sudden loss, long goodbyes, and everything in between. This conversation is honest, warm, and full of insights that will change how you think about funerals forever.

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

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    1 時間 10 分
  • Outsourcing for Small Business: What to Delegate First with Angie Beale (Ep. 20)(audio)
    2026/09/05

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    Are you overwhelmed by administration and wondering whether outsourcing or hiring a virtual assistant could help your small business?

    In this episode of Small Business Sorted, Kay and Crystal sit down with Angie Beale from Offshore Virtual Assistants to explore the realities of outsourcing for small-business owners.

    Angie explains what business owners should delegate first, why clear systems and processes are essential, and how to build a productive relationship with an offshore virtual assistant.

    She also shares the story behind her longstanding Filipino team, the valuable cultural strengths they bring to their roles and the common mistakes businesses make when outsourcing.

    IN THIS EPISODE, YOU WILL LEARN:

    • What tasks a small business should outsource first
    • How to decide what to delegate and what to retain
    • Why systems and documented processes matter
    • How a virtual assistant can reduce administrative pressure
    • The importance of communication, training and expectations
    • Common outsourcing mistakes and how to avoid them
    • How to integrate an offshore team member into your business
    • The strengths Filipino virtual assistants can bring to a team
    • How outsourcing can support sustainable business growth
    • Why outsourcing is more than simply finding cheaper labour

    This practical and honest conversation is ideal for small-business owners, tradies and service-based businesses who want to save time, reduce chaos and build a business that can operate without the owner managing every task.

    CONTACT ANGIE BEALE:

    Angie Beale is the founder of Offshore Virtual Assistants, helping Australian businesses save time, reduce administrative pressure and grow through carefully selected and supported offshore team members.

    With extensive experience building and managing a longstanding team in the Philippines, Angie understands that successful outsourcing involves much more than delegating tasks. She helps business owners establish clear systems, improve communication and integrate virtual assistants into their teams effectively.

    Angie is passionate about connecting businesses with reliable, capable professionals who can provide ongoing support and become valued members of the organisation.

    Website: https://www.offshorevirtualassistants.com.au
    LinkedIn: https://www.linkedin.com/in/angelabeale/
    Facebook: https://www.facebook.com/OffshoreVirtualAssistants/

    Listen to the episode:
    https://www.buzzsprout.com/2600368/episodes/19757828

    Small Business Sorted with Kay and Crystal delivers practical, jargon-free conversations for Australian small-business owners.

    #SmallBusinessOutsourcing #VirtualAssistant #OffshoreVirtualAssistant #Outsourcing #DelegateToGrow #BusinessSystems #BusinessAutomation #SmallBusinessAustralia #FilipinoVirtualAssistant #BusinessGrowth #TimeManagement #BusinessOwner #SmallBusinessTips #OffshoreTeam #SmallBusinessSorted

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

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    1 時間 15 分
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