『How to Get More Leads Without Wasting Money: Google Ads, SEO & AI Search | Rod Cunha (Ep 28) (audio)』のカバーアート

How to Get More Leads Without Wasting Money: Google Ads, SEO & AI Search | Rod Cunha (Ep 28) (audio)

How to Get More Leads Without Wasting Money: Google Ads, SEO & AI Search | Rod Cunha (Ep 28) (audio)

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概要
 Send us Fan MailAre you spending money on marketing but still not getting enough customers?The problem may not be your Google Ads. It could be what happens after the lead arrives.In this episode of Small Business Sorted, Kay and Crystal speak with Rod Cunha, founder of Wize Marketing, about how small businesses can generate better leads through Google Ads, SEO, social media, YouTube and AI search and convert more of those enquiries into paying customers.Rod has worked with international advertising agencies including Ogilvy and M&C Saatchi. Today, he helps service businesses, trades, construction companies, removalists, buyer’s agents and professional firms create practical customer-acquisition systems that produce measurable results.Rod explains why Google Ads can work extremely well for some businesses and waste money for others. The right marketing platform depends on how your customers search, how quickly they make decisions and how much trust they need before buying.But generating the lead is only the beginning.Many businesses pay for leads, respond too slowly, fail to follow up and then blame their marketing. A referral may arrive already trusting you, but a lead from an advertisement is usually comparing you with several competitors. If you do not respond quickly and have a clear sales process, that opportunity may be gone within minutes.In this episode, you’ll discover:• How to choose between Google Ads, Facebook, Instagram, LinkedIn and YouTube• Which types of businesses are best suited to Google Ads• Why Google Ads may not work as quickly for coaches, consultants and professional services• The difference between capturing customer intention and earning customer attention• Why referrals and paid leads need different sales approaches• How quickly you should respond to a new enquiry• Why paying for more leads will not fix a weak sales process• How a CRM and consistent follow-up can improve conversion rates• The difference between SEO, GEO and AI search optimisation• How to help your business appear in ChatGPT and other AI-generated search results• Why your website, Google Business Profile, reviews and social media presence all matter• Why human-created content may become more valuable as AI content increases• How YouTube builds familiarity, authority and trust• The difference between a website and a landing page• Why sending paid advertising traffic to a focused landing page can produce better results• How split testing can improve your marketing conversion rate• When to invest money in marketing and when to invest your own time• Why new businesses should begin with networking, partnerships and referrals• The marketing mistake that can amplify weaknesses inside your businessRod also shares his remarkable journey from Brazil to Australia, beginning again as a waiter with limited English, rebuilding his advertising career in New Zealand and Sydney, and eventually leaving agency life to establish his own business.His central message is simple: marketing is not magic.Before spending more money on advertising, make sure you have:• A service people genuinely want• A clear offer• The capacity to handle new enquiries• A fast response process• A reliable follow-up system• A way to track leads, sales and return on investmentIf you are a small business owner, tradesperson, home-service provider, consultant or professional trying to generate more leads and turn more enquiries into customers, this episode could save you from wasting thousands of dollars on the wrong marketing.Listen now, then subscribe to Small Business Sorted for practical, straightforward conversations about growing a more profitable and manageable business.ABOUT OUR GUESTRod Cunha is the founder of Wize Marketing, a customer-acquisition and digital marketing agency helping businesses attract more of the right customers.Wize Marketing:https://wizemarketing.com.au/Connect with Rod on LinkedIn:https://au.linkedin.com/in/rod-cunha-a2309745#SmallBusinessMarketing #LeadGeneration #GoogleAds #SEO #AISearch #SmallBusinessGrowth #SmallBusinessSortedABOUT SMALL BUSINESS SORTEDSmall Business Sorted with Kay and Crystal provides practical advice, honest conversations and real-world strategies for small business owners in Australia, New Zealand, the United States and beyond.Crystal Petzer – Business Growth Coachhttps://businessgrowthcoach.com.au/Kay Godfrey – Up Up and Away Bookkeepinghttps://upupandaway.net.au/Listen to Small Business Sorted on Apple Podcasts, Spotify, YouTube and Buzzsprout.Radio Northern Beaches – 88.7 and 90.3 FMhttps://www.rnb.org.au/Email: radio@businessgrowthcoach.com.auFacebook: https://www.facebook.com/profile.php?id=61590811295505Instagram: https://www.instagram.com/small_business_sorted/If this episode helped you, subscribe to the podcast, leave a review and share it with a business owner who is spending money on marketing without seeing enough results.Connect with...
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