LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT

In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems.

We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027.

If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear.

In this episode:

• The hidden ceiling that could be limiting your Q4 sales
• Why more revenue doesn’t automatically mean your business is ready for more growth
• The first question I want you to ask if your sales doubled tomorrow
• Why simplifying your holiday strategy can make your business easier to scale
• The operational gaps you need to find before the holiday rush
• What you can streamline, eliminate, outsource, or move earlier
• Why waiting until November to fix capacity problems is too late
• How to stop reacting to fires and start anticipating where they’ll start
• Why your Q4 capacity could determine what your 2027 business looks like

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY FOR VIP HOLIDAY WEEK // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS.

In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business.

We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later.

In this episode:

• How brands are waking up old customers before Q4
• The messaging shift already happening as brands move into fall
• What brands are fixing behind the scenes before holiday traffic arrives
• Why sophisticated brands are building their creative machine months early
• The testing you should be doing now, before it gets expensive
• Why September is the “tweak and adjustment” period, not the time to panic
• The holiday preparation happening behind the scenes that customers never see
• What you can steal from these strategies for your own Q4

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY FOR VIP HOLIDAY WEEK // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4.

There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS.

In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to hear before Q4 gets into full swing. We’re talking about what you should actually be focusing on, what you can stop overcomplicating, and where you might be leaving money on the table without even realizing it.

We’re breaking down the mindset shifts that can completely change how you approach Q4.

In this episode:

• Why Black Friday shouldn’t be the center of your entire holiday strategy
• Whether you actually need a brand-new holiday collection
• Why bigger discounts don’t automatically mean bigger sales
• Why you shouldn’t save every good offer for Black Friday
• How to rethink your email strategy during the busiest time of year
• Why your holiday content doesn’t need to look like every other holiday campaign
• What might be missing from your gift guides
• Why convenience can become more valuable than a discount
• The customer opportunity hiding on the other side of the gift
• Why your biggest Q4 ever could still set you up for a terrible January

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY FOR VIP HOLIDAY WEEK // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige