LISTEN TO THIS EPISODE IF YOU WANT 2026 TO BE A MORE PROFITABLE YEAR

Today I’m joined by Elle Broschat, founder of Southeast Bookkeeping & Tax and the finance expert who believes profit fuels freedom. Elle has helped countless business owners turn confusion into clarity, chaos into structure, and fear into confident financial decision-making.

She breaks down money in a way that actually makes sense… even if numbers are not your thing.

In this episode:

• The biggest misconceptions business owners have about money

• Why avoidance + emotion keep you stuck (and how to shift out of it)

• The real role your numbers play in scaling sustainably

• How to know when you’re actually ready to pay yourself

• Pricing mistakes that quietly erase your profit

• What your P&L should be telling you (and what to look for first)

• The #1 reason businesses feel “busy but broke”

• Early-stage financial foundations every entrepreneur needs

• Why so many founders don’t profit until year 3–5 and how to shorten that gap

• Financial red flags that signal your pricing or spending needs a reset

• Elle’s advice for female founders balancing business + motherhood

Connect with Elle:

Website: https://www.southeast-bookkeeping.com

Instagram: @ellebroschat

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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