🎯 Learn more about Caitlin’s self-paced course, YouTube Without Overwhelm, here: https://funnel.caitlincoaching.com/

✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/

💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

In this episode of Slightly Under Asking, we flip the script and interview our very own Caitlin McKeague—YouTube pro and real estate lead machine—about how she’s built a channel that brings in 20+ leads every single week.

Caitlin shares how she found her groove on YouTube, the content that actually converts, and how she built trust with her audience through weekly market updates. She also breaks down the secret to her success: intentional content strategy, data-driven storytelling, and the power of lead magnets.

If you're a real estate agent thinking about YouTube—or you’ve started but feel stuck—this is your roadmap to getting it right.

🔥 Learn how Kelly crushes Geofarming! https://geofarmadvantage.com/
✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

In this episode of Slightly Under Asking, Caitlin interviews co-host Kelly to dig deep into what actually works with geofarming in 2025.

From launching a farm in a new construction community to layering YouTube videos, newsletters, open houses, door hangers, and community events—Kelly shares how she became the go-to local expert without ever picking up the phone for cold calls.

You'll learn:

Why most agents fail at geofarming

The key metrics to evaluate before picking a neighborhood

How to repurpose content across print, video, and social

The real ROI timeline and how long it takes to get results

Why geofarming isn't just about mailers—and how to stand out

If you've ever said "geofarming doesn’t work" or weren’t sure where to start, this episode is a must-listen.

✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

The real estate industry is changing fast—and not everyone is keeping up. In this episode of Slightly Under Asking, we break down the latest agent trends taking over social media, from deadpan house tours and rap listing videos to luxury closing gifts and influencer marketing.

Are these strategies genius or just plain cringe? Do they actually bring in clients—or just rack up likes from other agents? We talk about what’s working, what’s not, and how real estate agents are monetizing their personal brands in unexpected ways.

Let us know in the comments: are these trends helping or hurting our industry?

Videos referenced in this podcast:
https://www.instagram.com/reel/DJrTgb3xBBJ/?igsh=MWVqNDNsbWVqbWVwcg==
https://www.instagram.com/reel/DEnCmRGJPsT/?igsh=MTNrZmVsZnRyMWJrbQ==
https://www.instagram.com/reel/DJdL3MFs3kQ/?igsh=MXh6ZThzZ3QxbXNhbw==

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